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How the Colorado Standard overthrew professional biking's broadcast model

Fred Dreier

August 29, 2019

Quick Talk podcast

The Colorado Classic developed a cost-cutting way to telecast the race that upended professional biking's standard-- and pricey-- program design.

Rainfall spurted down and also lightning snapped overhead as the expert peloton sloshed via the streets of Colorado Springs for the opening phase of the 2017 Colorado Standard.

Across the globe, hundreds of followers tuned in to the inaugural race's online television broadcast and also were greeted by a perplexing photo.

" I still remember this minute-- the TV video camera was simply concentrated on a bush at the start line," states Rob Simon, the chief advertising policeman for RPM Events Team, proprietor of the race. "That was the only thing they could obtain an image of. We're paying all of this cash to be on TELEVISION, and also all we can see is a bush."

For its inaugural version, the Colorado Classic was held along with a two-day rock concert, called Velorama, and also the entire bundle was heavily advertised as a disruptive option for professional biking's company obstacles.

Yet the race still depended on the standard model for transmission. The system, used at the Tour de France and also Amgen Scenic Tour of The Golden State, to name a few races, is much too costly as well as notoriously at risk to bad weather. And throughout the 2017 version, the program was often washed out.

Memories of that stormy day in Colorado Springs had an effective effect on RPM's management group, and also aided start a years-long process to reimagine the race's online program. Simon and also his staff took a look at new and also economical technology for relaying online sporting activities. They developed a strategy to get over the shortcomings posed by the brand-new tech. As well as ultimately, they gambled on a real-time streaming design that dumped TELEVISION terminals entirely.

" We spent a great deal of money that initial year 야한게임방송 to transmit it on [tv]-- we stuck with the old version as well as we weren't satisfied with it," says Ken Gart, chairman of RPM Occasions Group. "In 2015 we made a decision to introduce with real-time streaming. And this year we took it an action additionally as well as the quality increased and the expenses went down."

Now, the lessons discovered by the RPM Occasions group can aid even more races pay for live broadcast. While the race's rock show idea may have disappeared, the Colorado Standard's television design might really disrupt pro cycling's company model.