A Guide To Blogger Outreach 2019

Most basic SEO strategies are known and practised, but rarely are they truly understood or their potential maximized. This is because, like anything else, quality results require extensive time and effort. White hat SEO methods are not ones that can be rushed through, chucked out half-finished, or simply skimmed across with the bare essentials checked off. Quick work and lack of attention to detail are why many who practice SEO strategies find that their results are less than favourable, especially when it comes to blogger outreach.

What is Blogger Outreach?

In a nutshell, blogger outreach, or guest blogging, is reaching out to new visitors by posting content on their site with either aback link, brand name mention, or product mention that relates to your site. The methods of going about reaching out to potential blogs and posting are often time-consuming and difficult, but they can lead to strong relationships built with other webmasters, as well as a significant amount of traffic and high authority backlinks generated!

Benefits of Guest Blogging

Aside from being able to showcase your work, guest blogging is an incredibly valuable SEO strategy that has several benefits.

High Authority Backlinks - Backlink creation is the number one reason why people turn towards guest blogging as an option. You can search for high PR sites within your niche, approach them with a guest posting proposition, and earn a valuable backlink on their page as a result.

These high PR backlinks help drastically boost rankings and SEO scores on websites and are a phenomenal way to diversify backlink sources.

Valuable Connections - Building connections with other bloggers in similar niches is a difficult process because many concentrate solely on building up their site first. When you build connections and offer to help others as well as a guest post, you can get the same offers in return! These connections can lead to long-lasting relationships that can prove to be invaluable over time.

Branding - While concentrating on building valuable backlinks is a must, many overlook the significance of branding. Simply mentioning your brand name once or twice in a blog in an interesting way can inspire readers to actively search for your site. Additionally, if you can naturally mention your brand name during the post and include an author bio with your site name hyperlinked, you can get past most strict moderation guidelines for guest blog posts and still reach out to thousands of more potential customers!

Traffic-While the main idea behind guest posting is to generate high-quality backlink for SEO purposes, it can lead to significant volumes of traffic. To get traffic to a site, the backlink needs to be expertly placed within the article, and the post itself needs to be crafted in a way that grabs a reader's attention and makes them want to learn more.

Choosing blogs with ample traffic for your potential guest posts are crucial to seeing any visible traffic increases from your links however the posts themselves are not the only way you can generate traffic. If available, you should consider making an actual author account with the website before posting. Fill in all of the fields regarding your details, write an interesting bio, and also use this opportunity to link to your site. This way, when readers are intrigued by your article, they can visit your profile and subsequently be directed to your site!

The Do's and Don'ts of Blogger Outreach

While you may already have the basics of guest blogging, we have a small list of general do's and don'ts so you understand the proper etiquette that is expected of guest bloggers.

Do

Consider making a profile on blogs for further outreach

Put a lot of time and effort into crafting a unique post

Artfully place your link to avoid shoving it down readers throats while they are trying to enjoy your post

Try your best on each post so that it is unique and beautifully portrays your skills to your readers

Treat the blog you are posting on as you wish to be treated

Use a guest posting service if you lack the time to do it yourself

Don't

Use your backlink in the post more than once

Rehash an old post or boring topic, especially if its already covered extensively on that site

Spam webmasters with poorly created and boring posts

Attempt to use any keyword stuffing or Blogger Outreach Service methods that go against Google Webmaster Guidelines.

Forget to check up on your post and answer any questions or comments