What role does social media perform in your selling practice in a B2B business?

Social networking plays a huge role for B2B early adopters at all three stages with the sales process! Here’s a professional summary of the findings in addition to hyperlink to the original article.

To generate leads Stage:
Content enables the surface of mind advantage
Possiblity to establish thought leadership for your business or personal brand



Good spot to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free researching the market!)
Social networking advertising for each and every stage of one's buyer’s journey.
Social networking chatbots which help sale-qualify leads saving your profits team’s here we are at higher-value activities.

During the sale
Gauging Lead Responses by reading their digital body gestures

Post-Sale
Connect with your customer to maintain selling
Checking new networks totally free from happy customers sharing your posts.
Getting customer opinions where they need to provide it with.
Flaunt how great you treat your clients publicly when things don’t go based on plan.

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