Bubble Wrap Packaging Industry Size, Competitive Dynamics and Global Outlook 2025

Bubble Wrap Packaging Industry Overview

Bubble wrap is a type of flexible packaging material used for protecting the product by wrapping the product. It is also used for the purpose of cushioning and void filling. Such packaging is ideal for fragile and sensitive goods. The increased demand for such packaging depends heavily on the emergence of e-commerce platforms and organized retail outlets in cities and townships.

The popularity of online shopping has gone up across the globe. The markets of North America and Europe have matured and show a steady demand for products and services purchased online.

The Global Bubble Wrap Packaging Industry is expected to gain an unprecedented value of USD 12,299.2 Million by 2025, with 7.84% CAGR during the forecast period (2019–2025).

Competitive Analysis

Prominent players profiled in the Bubble Wrap Packaging Industry are Sealed Air Corporation (US), Veritiv Corporation (US), Jiffy Packaging Co. (UK), Pregis Corporation (US), Smurfit Kappa (Ireland), IVEX Protective Packaging Inc (US), Barton Jones Packaging Ltd. (US), and Automated Packaging System (US). Mergers, acquisitions, and collaborations are some of the strategies that these companies have adopted to stay ahead of the rest.  

For instance, in May 2019, Sealed Air opened Singapore lab to provide thermal package design and testing to the region’s life sciences and food industries. This will enhance its primary food packaging, secondary product packaging, and its digital services portfolio and provide end-to-end temperature assurance solutions for product safety and consistency throughout the supply chain.

Similarly, in June 2018, Sealed Air Corporation signed an agreement with Kuraray America, Inc. (Kuraray), a Japanese chemical company to offer food packaging materials derived from its Plantic bio-based resins. This solution will enable the company to provide renewable packaging option and continue helping the industry address food waste by extending the shelf-life and freshness of food.

Segmental Analysis

The global Bubble Wrap Packaging Industry is segmented based on product and application.

On the basis of product, the high-grade bubble wraps segment is expected to dominate the market as it consists of stronger bubbles that help in cushioning the products and provide high amount of security during transportation.

Based on application, the e-commerce segment is expected to dominate the global market, owing to the constantly growing automotive industry, as it ensures protection against damages and provides safe working conditions for handlers by adequately packaging all mechanical or automotive parts. 

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