Best Fonts for Logo Design

Logo is the identity of your business, when you choose to work with a logo designer Singapore you must find the best possible options of fonts that are available to represent your business. Choosing a typography is equally important as choosing colors for the logo. Just because you have a preference for handwritten fonts doesn’t mean you have to project your business name with the same when your business needs a professional image. The fonts you choose can have a greater impact on your brand image.

You might think why fonts are so important for logo design when the companies like Apple don't have one and they are just image based. Yes, Apple logo is just image based and the businesses like Apple are not in their initial ventures, almost most of the consumers can recognise apple with their element based logo. You could also just use the element of the logo after your business is marketed and known by most of the population, however, during initial stages you should publicise your business name along with your element for your customers to grab attention visually. 

There are font families like Serif, Sans Serif, Decorative, Script. Choosing the best type of font is completely based on your business image. Some of the logo designing agencies or freelancers think that Serif fonts are traditional, very classic and an old style however they forget to understand the fact that a proper usage of fonts may help to change the style of the look for your logo design. Letter spacing, line heights, color of the fonts, the style of the font all matters when it is used in a logo design. Some famous brands which use serif fonts are Tiffany, Rolex etc.

When you hire a logo design Singapore freelancer you can have the option of different font families to pick one for your business. A professional logo designer could suggest the best fonts based on your business domain, also it is important to take a note that your fonts should work well for the print medium too. A cursive font may not be visible clearly in a billboard where you need to make an impression of your business at a short glimpse. 

To learn more about logo design and to get a professional logo designed for your business you can reach out for Subraa, logo designer in Singapore who has experience of designing over 200+ logos for clients of all sectors and sizes. You could visit www.subraa.com for more articles on logo design, web design and digital marketing.