6 Social Media Strategies to Consider During a Pandemic

When a pandemic strikes, it’s best to have your next social media strategy prepared. It’s important to focus on your digital marketing efforts since the likelihood of people staying home is very high. In fact, it’s one of the most crucial times to be in the digital space as platforms like Facebook saw a 37 percent increase in user engagement and Facebook Messenger saw over a 50 percent increase. As all marketing strategies work, where the people go, your business should go! 

We’ve put together a list of six social media strategies to consider amidst a pandemic that also complements your public relations strategies to make for an all-around successful marketing campaign:

1.  Watch your tone

2.  Be consistent with messages

3. Engage, engage, engage

4. Collaborate with others

5. Show your support

6. Create engaging content