Blogging for Business

Every website needs to have a Blog to help it organically rank on Google. But there's a specific writing formula you need to follow to ensure that your customers can actually find you online. Now, more than ever, your business needs to be online. Learn actionable tips the pros use to create effective blog posts to attract your ideal clients and customers!

During this presentation learn:

• Why having a blog on your website is necessary for Google to rank it

• The techniques the pros use to write blog posts the right way

• How to find search terms for SEO (search engine optimization)

• How blogging can boost your business and help you attract your ideal clients/customers

Speaker Bio

Melanie Herschorn is a digital content creator on a mission: to empower female entrepreneurs by helping them conquer their digital marketing challenges and giving them more time to focus on what they do best. Melanie has extensive knowledge about starting a business from scratch, curating digital content for any niche, and she has the writing skills necessary to help grow businesses online. She understands the entrepreneurial journey and that it truly takes a village. She has also worked as a print, radio and TV journalist and as a PR specialist in LA. Melanie has won numerous journalism awards and received her Master’s Degree in Journalism from the University of Southern California.