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Burger King trolled McDonald's Facebook comments with replies hawking free Whoppers

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Burger King

The campaign via Danish ad agency Grandfather Grey highlights BK's very own customer service pledge.
Fried chicken King's efforts to kobold compete with McDonald's have been recently endlessly creative in new years, whether it's presenting customers one-cent Whoppers if they're near a McDonald's or teasing its take on over its association using clowns. The latest effort, from Denmark, highlights purchaser assistance by replying to McDonald's customer complaints about the brand's Facebook webpage.


버거킹 , through firm Uncle Grey, observed Fried chicken King write private acknowledgement to over a 1, 000 shoppers who had quit customer service-related comments in the McDonald's Fb page over the course of last Thursday night night (Sept. 24). For each of them all, the brand provided apart a voucher for a flame-grilled Whooper, through a new link offered in a BK reply.

Often the stunt is designed to spotlight the fact Burger King Denmark now assures that everyone gets a response within 48 hours by themselves Facebook webpage. It furthermore says this will answer anyone while far back in time while Facebook allows.

“Customer services is a massive part of the complete guest experience and all of us have not already been doing a good enough career around taking care of our attendees on the net. When dealing with that we realized right now there are even more hamburger fans out there of which deserve a new reply. We all did what we can to aid out, hoping many flare grilled Whopper like can certainly help make things greater once again, ” says Daniel Schröder, Marketing Director, Hamburger California king Sweden and Denmark, within a statement.
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