Social media marketing Trends – 2021

In this article, we are going to talk about social media trends. We all know that video is the most engaging form of digital content online, but our attention spans are not what they once were. And, with the threat of users scrolling on before you get your message across, the short-form video has become the format of choice for influencers, brands, and individuals on social. But our decreased attention spans are not all our fault. Most of the businesses now a days hire a social media marketing agency so that they can handle your social media presence effectively.

With the popularity of Instagram Stories and Snapchat, the introduction of platforms like TikTok, and the development of new functionality on existing social platforms like Instagram Reels, viewers have been conditioned to expect to be entertained (or, in some cases, educated) in a very short amount of time. While the long-form video is dominating YouTube and other marketing platforms (which you can learn more about in our marketing trends piece), on social media, snackable, short-form video content is set to continue its popularity well into 2021. In the past year, big-name brands have jumped on the TikTok train for extended reach and accessibility, often using the platform to give users a rare look behind the scenes. MAC Cosmetics has done just that with this video on their TikTok account. Others have taken to the new Instagram Reels feature like ducks to water. Louis Vuitton, for example, produced this clever and engaging short reel to entertain its followers. To promote the use of new features, Instagram gives a helpful little boost to early adopters, so, if visibility and reach are things, you are striving for on social media then jumping onto Reels early may give your account the edge it needs. If you think you cannot do it all on your own then you can hire social media marketing services from any agency near you. All you have to do is to type “social media marketing company near me” and you will find many options and you can choose from there.

Commerce purchases. And social platforms are making it easier and easier for online retailers to do so with the introduction of Facebook and Instagram Shops, and shoppable posts. With 71% of consumers already using social media to get their dose of shopping inspiration, it makes sense to extend your shop’s reach and develop an integrated shopping experience. The Pinterest platform offers catalog functionality, as you can see in this example from Levi’s. It allows users to browse through collections in-app or on desktop and links the user directly through to the eCommerce site to make their purchase.

AR filters have become so popular that Instagram now allows anyone – brands, businesses, influencers, and even everyday people – to create their filters for others to use in their Stories. In honor of Vogue Australia’s 60th birthday, the brand created their own Diamond Instagram filter, enabling fans to celebrate with them on their special day and, of course, extending their brand reach in the process. To create your AR filter effect, you can use these Glowing Scribbles by Martino. With 300 elements to choose from, 180 frame-by-frame animations, and more than 10 controllers for each element, we can imagine this pack creating an awesome AR look!

That does it for the Social Media Trends you will be seeing in 2021. We suggest people to go look for social media management services if you believe you cannot handle your social media presence all by yourself. And it’s very easy to find the agencies that offer these services on affordable rates. If you are unsure how to do that then we are here to help. For example, if you live in Islamabad and need to find a good agency for your social media handling. Then you can go to any search engine and search for social media marketing in Islamabad, and this will help you get good services new your business.