5 Points To Consider For Your Company's Neon Sign

A neon sign is essential for businesses as it helps to grab the people's attention passing by. There are many factors to consider when designing a new neon sign for a business.

What are the most important aspects to look at during the design phase of your new sign? We will cover the five essential elements: color, contrast, letters, simplicity, and size. These components will guide the design of your neon light signs and determine whether it is successful in its mission or not.

Colors

Before you design your neon sign, think of the most reputable firms and their neon signs. One thing every business implements is color. For example, consider McDonald's sign. When people think of it, think of red and yellow. The first color that comes to mind when considering coca-cola is red. Using your branding assets – especially color – in your sign is crucial in your efforts to develop your brand further and make your signage recognizable to the public.

Contrast

Your sign should also fulfill contrast to make it simple to the viewers. If the color of the neon light signs background and letters are too similar, it will be hard to read. To avoid this, make sure there is a significant contrast between any type and the background of the sign so people passing by can read your message. Even with the right amount of contrast, it's important that the colors chosen don't clash. Clashing colors can hurt readability and strain a reader's eyes, so be sure that you have the right level of contrast with colors that complement each other.

Letters

When designing a neon sign, it is crucial to choose the right font which is readable. Readability comes into play here as well. If the fonts aren't readable, people will be unable to discern the messaging of your sign, which is the whole purpose of your sign, to begin with. Large neon light signs typically use sans serif fonts, which are easier to read at larger sizes. Some signs use channel letters for their messaging, which are 3D letters and provide texture for enhanced readability.

Simplicity

Simplicity is the key to success. Keep your word count short and avoid using an excessive amount of color and images. There are exceptions to this rule, but simplicity is appreciated by customers who have only a few seconds to take in what your neon sign has to offer. In many cases, simple designs work best, as they don't overwhelm the viewer with extensive amounts of color or information.

Size

Many of the rules on this list relate to readability, and for a good reason. Size is no different since it is directly linked to a viewer's ability to read your sign. Smaller signs require smaller text, making it more challenging to read. Simultaneously, neon light signs that are large with large text are much easier to read. People remember large, unique signs and associate them with a particular place, business, or product. Simply put, bigger is better.

If you are looking for neon signage near me, at Neon Life, we specialize in creating custom neon light signs for businesses, weddings, events, bars, restaurants, etc. Contact us today!

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