How Custom Cereal Boxes are used for Advertising
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If you have seen leading custom cereal boxes of different brands you might have noticed a few characteristics in these boxes. Firstly, all sides of cereal packaging are printed. The companies that manufacture cereals make sure to cover every nook and corner of these boxes. It includes;
- The front and back of these custom cardboard boxes
- The sides
- Inside of flaps etc.
The information printed on the custom cereal boxes includes; the net weight, ingredient information, serving suggestion, maximum retail price, postal address of the company, social media accounts of the company and so on. The content of the cereal boxes must be changed according to the types of cereal packaging and the product inside.
Almost all companies that manufacture cereals opt for, custom cardboard boxes that are product-specific and are manufactured after taking into consideration the marketing and packaging needs of the product. A customized cereal box also makes use of bright colors them. There are countless sugary cereal brands that offer cereals for kids. Such brands use cereal packaging options, which are perfect for attracting kids. Colors make customized cereal box even more attractive and almost impossible to ignore
Different types of cereal packaging customization tools are used on cereal packaging to attract and entice children. The oldest trick in the book to build trust or connection with children is to communicate with them at eye-level. Using the same tactic, the custom cardboard packaging of cereals is kept on the lower shelves of the retails. The cereal brands targeting the adults keep their custom cereal boxes at an adult’s eye-level. Cereals are so popular in America that the giveaway (of video games) was added to a customized cereal box. Different games like Hidden Object games etc. can be printed on custom cardboard cereal boxes easily. Some other options include;
- Adding a crossword puzzle
- Adding a puzzle
- Including a ‘color me’ image etc.
The use of different mascots or characters is common on customized cereal boxes. These characters are a tool that helps children feel associated with the cereal brand and its packaging. Once they associate with these characters, they will be to identify the product even in the sea of products shelved in the retails. This signature look of the custom cereal boxes and their recurring themes will help in recognizing the product within seconds and facilitate the buying process for the shoppers. This will also prevent the customers to switch to any other brand or cereal substitute. When ordering custom cereal boxes, the brands must remember to place the orders with reputable printing and packaging firms of the country. The expertise and experience of these firms will help them to select the best custom boxes for their brand. If you are a cereal brand looking forward to re-launch your cereal packaging boxes in thrilling and exciting looks you must select reputable and trustworthy packaging companies for this task to mitigate the risk of incurring a loss due to inappropriate packaging boxes.
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