Selling print on demand products using Videos
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The ideology of dropshipping is that you never see your products. They go straight from the warehouse to the customer, and the money goes directly from the customer to your pocket. Furthermore, if you want to market your products, it helps to get your hands on some templates and use them to create exciting print on demand product pictures, social media posts and compelling videos. Videos are growing in popularity with consumers and marketers. Take a look at these statistics:
- 64% of people are likely to buy the product after watching the video.
- Video on social media generates 1200% more shares than combined and image-based posts.
- Companies that use video may enjoy 41% more web traffic than companies that don’t have video.
If it works for every business, it will work for you too. So, order some of your print on demand products, grab your camera and read on to learn how to sell your dropshipping products using video.
1. Create videos that people want to watch
According to research, over 500 million hours of video are viewed on YouTube every day, so it’s safe to say that video is very popular with consumers. However, this does not mean that all videos are getting destructive viral hits. You need to create videos about your online print on demand items that people want to see.
While the primary goal of your video marketing campaign is to sell your dropshipping products if you want people to see and share the videos, you have to be creative with how you display your products. Consider a video hosting that will allow your customers to interact with your print on demand services and ask burning questions about your products.
You can also contact influential people who have already received thousands or even millions of people on their videos and ask them to present their products. This is called user-generated content (UGC) and is gaining popularity because of how much it affects consumers.
According to the medium, 86% of millennials say UGC is a positive indicator of brand quality, and they trust this content 50% more than brand-generated content. To reach influential people in your niche, you can usually display their contact information in the ‘Contacts’ section on their favourite platform.
If you want to advertise directly, that’s fine too – but make sure it’s attractive! No one will see a video that sells something to them in exchange for something, so make your customers laugh. Just make sure your video entertains the audience, not only to sell your print on demand products.
2. Optimize your video
We’ve already mentioned how many videos are being watched every day (and it’s on YouTube alone!), So how do you rate your videos from the rest?
The answer is customization. You need to optimize your video so that it has a good chance of:
- Showing in search results
- Clicked and watched
- Directing people to your store
Let’s take a look at how to get these three objectives.
1. Showing in search results
When you upload a video to the Internet, whether you use YouTube or any other hosting service, you have the opportunity to update the metadata. Metadata is the data that tells search engines what your video is so they can show it to the right people.
To find your video by the right people, you need to include keywords that your ideal customers will be looking for in your title, description, and text of the video. For example, suppose you sell puppy toys, and you’ve created a video showcasing the ten best puppy toys.
2. Make your video clickable
This part is simple. All you need to do is create a compelling thumbnail and an exciting video title. We’ve already touched on the video title above. The critical thing to remember is to try to bring down and thicken your video message continually. And don’t stay away from exaggeration!
Here are some titles for the above example (note that all of them still have keywords):
- My brand-new puppy plays with the best puppy toys
- Best Puppy Toys, Reviewed by Captain Woof!
- Are these the best puppy toys ever?!
When it comes to your video thumbnails, it’s essential to choose an image that grabs the viewer’s attention directly. The best place to start is by finding your focus keyword and checking the competition:
As you can see, the most viewed videos for this keyword are text and their thumbnail image as a person or dog. So, emulate it when you make your video.
3. Direct people to your store
Lastly, you want to make sure that your video encourages people to visit your store. This description can be as simple as inserting your store link into the box.
3. Drive traffic to your store
In addition to including your online print on demand store link in your video description box, there are many other ways you can divert traffic to your store via video. For starters, you can tell the audience verbally by telling them. You can include clickable links within your videos to make it easier for people to find your store.
Interactive videos have been growing in popularity lately, and these products are excellent for selling. Interactive videos allow viewers to click on the products within the video so they can get more information about print on demand products and decide if they want to buy them. One-click can take viewers directly to your checkout page!
4. Posts in various places
So far, we’ve focused our attention on YouTube because of the apparent benefits of posting your videos. However, you should post your video in as many different places as possible to get the most out of people. Let’s take a look at your print on demand video in 4 other sites, and the benefits of each.
Also Read: Business Plan for your online print on demand Store
Instagram is just behind Facebook and YouTube when it comes to the number of users interacting with the platform every day. And, as it is a visual site, the videos on Instagram perform incredibly well.
People love to use Instagram to discover new print on demand products! 60% of users said they found products on the platform, and 75% said they took action. For example, visit the site of the store – after seeing their post.
When you are translating videos from YouTube to Instagram, think about the length of the video. Instagram videos should be concise. The maximum size for a timeline post is 60 seconds. However, this does not mean that you need to maximize all available 60 seconds.
Hub spot found that Instagram videos received the most comments at an average of 26 seconds. Users scroll to Instagram at a brisk pace, so keeping videos concise will help meet user expectations and maximize engagement.
Facebook has a variety of video features such as live-streaming, Facebook V (Video-Watch Non-Demand Service) and straight, old video posts.
Facebook Live is a particularly compelling feature, with one study finding that live videos receive 425% more shares and 1390% more video posts than more comments. On top of this, all your followers will be notified when they go live.
When it comes to the length of Facebook videos, they can be a bit long. Hub-spot research suggests that audiences engage with 1-minute long videos.
Keep in mind that 85% of videos on Facebook are viewed without sound. Facebook suggests that adding captions to your video can increase the time by 12%. They now offer an auto-citation questioning tool that adds citation questions to deliver a spoken message on video. If a dialogue is used in your video, it is worth adding closed captions.
If you’re already using it as an email to market your products to your customers, you should consider adding video to the mix! Mail with the word ‘video’ in the subject line opens 7% more often and can increase clicks by more than 21%, including video thumbnails instead of images in your email.
Make sure you are careful with the file size. Videos are large files and can slow download time. Anything slow to load will be a hindrance rather than a help as customers are more likely to close the email. You can use the compression tool to optimize your print on demand video for email.
5. Your website!
If you’re using media content to divert traffic to your website, why not increase sales when people get there? According to Forbes, 90% of users say the products are helpful in the video decision process. This is because they allow potential customers to see your print on demand products in more detail. Sure, you can show them a picture of the product and list product details and other features in your description, but the video allows them to see it in action.
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Final thoughts
With Cisco predicting that video will account for 82% of all internet traffic by 2022, there has never been a better time to start using video to sell your print on demand products.
