How to Use Curiosity Gaps to Write Headlines People Must Click

Humans are naturally curious creatures — we always want to continue learning and increasing our understanding of the world around us. This is where the psychology of curiosity gaps in your content strategy can really come in handy; if you have something that makes your audience question their knowledge about a subject or want to know more, they are bound to click to find answers. These answers should be provided to your readers through your content. Seems easy enough, right? Well, we want to make this tactic even easier for you. Read on to learn more about the infamous curiosity …

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