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I am two years late to Ryan Holiday's publication"Trust Me, I am working". Never much of a PR person, I learned immediately from his nonfictional account of being a"media manipulator" that marketing can be everything after you've built a great item. Since I must return the book by 12/20 into the San Diego Public LibraryI figured that this is a great time to write my notes down as a blog post.

Quotes in"Trust Me, I am working"
"Social media isn't a set of tools to permit humans to communicate with people. It is a set of embedding mechanisms to permit technologies to use humans to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a global, human-enslaving AI, you are somewhat more precious. You are part of the switching circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I've begun to think of as"outrage world" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs like Jezebel as well, to a lesser degree, Slate's own XX Factor and Salon's Broadsheet. They're ignited by authors who are compelling readers to sense what the writers claim is righteously indignant anger but that is really only petty jealousy, cleverly promoted as feminism. All these firestorms are fantastic for page-view-pimping bloggy business."
-Emily Gould from Slate.com
"Businesses should expect a full scale, organized attack from critics. One which will simultaneously overrun blog remarks, Facebook fan pages, along with an onslaught of sites, leading to mainstream media appeal. Start by creating a social media disasters plan and growing internal fire drills to anticipate what would happen."
"Our illusions are the home in which we live; they are our information, our personalities, our experience, our types of artwork, our very experience."
-Daniel Boorstin
Exercise Advice in the Novel
Control your Wikipedia page (use any press mention from blogs or conventional media)
Study the best stories and you'll notice a pattern: the best stories all polarize poeple. If you make it threaten people's 3 Bs -- behavior, belief, or possessions -- you get a massive virus-like dispersion
Write stuff bloggers can post immediately without any work. Feed them their own lies"help them trick their subscribers"
Loaded headlines are popular
Silence on sites is the worst.
Faking leaks with email editor (from different sources) can work if You've Got the right contacts
Prominent headlines that screamed excitement about utlimately unimportant news
Luxury use of pictures (often of little significance )
Shade comics and a big, thick Sunday supplement
Ostentatious support of this underdog causes
Utilization of anonymous sources
Prominent coverage of high society and occasions
Concepts in the publication
Ongoing Narrative /Iterative Reporting -harm is already done, there is no such thing. Iterative reporting is bullshit, folks treat information headlines as"cultural truth", the damage is already done, even it's a baseless accusation.
Faking leaks with email editor (from different sources)
The Psychology of Error -- Errors and errors get rewarded, causes outrage = pageviews = cash
By way of instance, each image is a different load display = more pageviews (short term vs. long-term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in jak poznać dziewczyne przez internet the longterm, user trust will be important. Meanwhile, reckless bloggers are making millions from sensationalizing stories that are untrue.
Snark -- mortal weapon (humour in its own dark form. Another online example: Hot Chicks with Douchebags
All that occurs -> All that's known by media --> All that is newsworthy ->All that is printed as information -> All that spreads. This is the systematic limiting of the information seen by the General Public
My Action List / Courses in the Novel

Blogs hold a lot of power
The right contacts at the right sites in a specific sector hold tons of sway. Example: Apple statements

Building a brand new site with high viral traction (however with the ideal user metrics in your mind ) may take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible manner that users can quickly disperse. Millions of dollars are created this way while resources are not credited. There has to be a way to do both.
There's a demand for a respectable news source, or an industry specific source that doesn't pander to"mass hysteria". Example: refinery29.com