Basics of Search Engine Optimization (SEO)
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Have you heard stories about legendary online entrepreneurs who hit it big after obtaining a #1 rank in a number of popular search engines? You almost certainly wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). SEARCH ENGINE OPTIMISATION (SEO) plays an essential role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.
What is SEARCH ENGINE OPTIMISATION (SEO)?
Search engine optimization may be the process of modifying website content and meta-information to boost the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on a single site) and external (links between pages on different sites) link structure of a web site.
Impact of High INTERNET SEARCH ENGINE Rank on Sales
Internet general market trends estimates that between 70% and 90% of online shoppers use search engines to locate a specific service or product. Let's examine factors that influence sales to see how effective search engine optimization can enhance your revenues.
Three metrics must forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
* The average ticket may be the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).
* Web visitors is measured by the amount of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the number of page views monthly, expressed as a percentage.
Let's look at a good example. THE BEST Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views monthly). Achieving a high search engine rank increase the amount of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double aswell (to $5,000).
Keep in mind that a higher search engine rank will create a measurable increase in traffic only if there is significant marketplace fascination with taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is hardly any demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" every month.Role of Keywords browsing Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Se's examine page content to find out whether a specific page is pertinent for a particular search word or phrase. Thus, effective keyword selection is among the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (amount of searches). The easiest way to improve search engine rank would be to select keywords which have favorable supply-demand characteristics; that is, ones with a relatively popular and a relatively low supply. It is much more difficult to improve the search engine position of a full page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless in the event that you sell taupe widgets exclusively. A potential customer will see your page, quickly find that you do not sell any navy widgets, and promptly go elsewhere. In place, the conversion rate for irrelevant search engine hits is quite close to zero.
Using Keywords Effectively
Choosing a group of target keywords is the first step in search engine optimization. The next step is using them within the body, title, headings, and meta-tags of a page.
Include the target keywords in the written text of the page. Don't overdo it, though --- the keywords should fit smoothly in to the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords should they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. If you don't operate a multi-national conglomerate that's already children name, your company's name is not a descriptive title. Most search engines utilize the title tag as the first line of your listing in the search engine result pages. Make an effort to make your title tag say "click me" to a prospective customer. " Rank Renegade - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.
Incorporate keywords into the headings on the page, and into emphasized sections (bold or large text). Despite the fact that search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of one's page, and the keywords meta-tag should include a set of keywords (separated by commas) that list key concepts mentioned on the page.
Understanding the basics of search engine optimization is an important first rung on the ladder in creating an optimized, well-positioned internet site.
What is SEARCH ENGINE OPTIMISATION (SEO)?
Search engine optimization may be the process of modifying website content and meta-information to boost the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on a single site) and external (links between pages on different sites) link structure of a web site.
Impact of High INTERNET SEARCH ENGINE Rank on Sales
Internet general market trends estimates that between 70% and 90% of online shoppers use search engines to locate a specific service or product. Let's examine factors that influence sales to see how effective search engine optimization can enhance your revenues.
Three metrics must forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
* The average ticket may be the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).
* Web visitors is measured by the amount of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the number of page views monthly, expressed as a percentage.
Let's look at a good example. THE BEST Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views monthly). Achieving a high search engine rank increase the amount of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double aswell (to $5,000).
Keep in mind that a higher search engine rank will create a measurable increase in traffic only if there is significant marketplace fascination with taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is hardly any demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" every month.Role of Keywords browsing Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Se's examine page content to find out whether a specific page is pertinent for a particular search word or phrase. Thus, effective keyword selection is among the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (amount of searches). The easiest way to improve search engine rank would be to select keywords which have favorable supply-demand characteristics; that is, ones with a relatively popular and a relatively low supply. It is much more difficult to improve the search engine position of a full page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless in the event that you sell taupe widgets exclusively. A potential customer will see your page, quickly find that you do not sell any navy widgets, and promptly go elsewhere. In place, the conversion rate for irrelevant search engine hits is quite close to zero.
Using Keywords Effectively
Choosing a group of target keywords is the first step in search engine optimization. The next step is using them within the body, title, headings, and meta-tags of a page.
Include the target keywords in the written text of the page. Don't overdo it, though --- the keywords should fit smoothly in to the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords should they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. If you don't operate a multi-national conglomerate that's already children name, your company's name is not a descriptive title. Most search engines utilize the title tag as the first line of your listing in the search engine result pages. Make an effort to make your title tag say "click me" to a prospective customer. " Rank Renegade - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.
Incorporate keywords into the headings on the page, and into emphasized sections (bold or large text). Despite the fact that search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of one's page, and the keywords meta-tag should include a set of keywords (separated by commas) that list key concepts mentioned on the page.
Understanding the basics of search engine optimization is an important first rung on the ladder in creating an optimized, well-positioned internet site.
