/ malonefields's Library/ Notes/ Advantages of ONLINE MARKETING Over Traditional Marketing For Auto Dealers
Advantages of ONLINE MARKETING Over Traditional Marketing For Auto Dealers
from web site
The advent of the web has totally changed the way we communicate and how we research & buy products; it's made shopping easy. Instead of likely to different brick & mortar stores to get (often from the limited choices), one can flick through many websites quickly, directly on their computer or cellular phone. When it comes to shopping for automobiles, the first place potential buyers go is the Internet and then visit their local dealership.
To better understand the most recent trends in online car shopper behavior, think about the following statistics:
According to PEW Research, almost three out of four U.S. adults make an online search. It is an incredible resource for many people to accomplish product research and purchase since it is a hassle-free approach to shopping.
More and more individuals are using the Internet to research vehicles. Almost 90 percent of consumers use the Internet to research vehicles - Capgemini Cars Online Study 2009/2010.
In line with the J.D. Power and Associates, 68 percent of used-vehicle buyers and 77 percent of new-vehicle buyers use the Internet in their shopping process.
In accordance with National Automobile Dealers Association (NADA), nearly 90 percent of car buyers today are employing the Internet to help make their purchasing decisions.
Investments have already been steadily increasing over the past couple of years in Internet marketing. According to a survey from Autobytel, 93% of dealers have increased their Internet marketing budgets within the last five years - more than half (56%) have increased their Internet marketing budgets by 50% or more.
These numbers clearly show that it is more important than ever for auto dealers with an online presence. Despite this, some auto dealers still dedicate only a fraction of their advertising budgets to Internet marketing.
Benefits of Internet marketing over traditional marketing
A dealership that does not use Internet marketing is more likely to lose each one of these important prospective buyers. Should you be one of them, think about the following reasons why you need to choose Internet marketing over traditional marketing.
One-to-one approach
Using Internet marketing, a dealer can send marketing messages personally to the targeted user. Whenever a prospective buyer browses through the Internet, he/she typically goes through the websites online and refers to the products and services offered. This enables him or her to communicate personally with the dealer. In this manner a dealer can maintain direct connection with prospective buyers.
Appeal to specific interests
Unlike traditional marketing, which reaches out to an easy demographic, Internet marketing attracts specific market or interests of individuals. Dealers can post advertisements and enhance their websites with full knowledge that the audience is interested in.
Improved Profits on return (ROI)
Auto dealers spend hundreds (sometimes even thousands of dollars) on traditional advertising methods such as for example TV, radio, and print. They still do not have any precise solution to measure whether their target audience is paying attention or not. With regards to Internet marketing, a dealer can accurately target anaudience and measure the visitors without spending much. This implies, a dealer will get improved ROI using Internet marketing. A survey from Autobytel implies that Internet has provided highest return on investment (ROI) for auto dealers during the last 5 years. Almost 8 in 10 (79.5%) of the survey respondents reported that Internet has been their highest ROI. On the other hand, only 7.5% (TV), 6.5% (newspapers), and 2.5% (radio) of respondents ranked traditional media as first.
Cost effective
One of the best reasons for having Internet marketing is that you don't need a large investment to get started. It is very economical and fast way to promote a dealership. This is not the case with traditional marketing, which is very expensive and takes additional time to show results. When compared to the ratio of cost contrary to the reach of the prospective audience, Internet marketing is often inexpensive compared to the traditional marketing. With Rank Renegade of traditional marketing budget, a dealership can reach a wide audience.
24/7 advertising
A dealer can promote a car or service 24 X 7 x 365 using Internet marketing, which is not possible in traditional marketing. As soon as a dealer implements an Internet marketing campaign, the dealership's products or services will undoubtedly be on the air round the clock, 7 days weekly. This medium allows consumers to research and purchase services and products at their own convenience and comfort. This advantage of appealing to consumers may bring in quality results quickly.
Makes you go global
The main advantage of Internet marketing is its capability to make your dealership global. By advertising on the net, a dealership can capture the attention from people around the world. Without any additional cost, a dealership can promote its products globally. Traditional marketing consumes considerable time and is very expensive way to go global.
Geo targeting
Auto dealers can effectively leverage Internet marketing medium since it allows ads to be targeted very precisely to the search location - really helps to target a specific geographical location. A dealer can target a particular city, state or perhaps a country. Though it does not have any geographical limits, a dealer can restrict services to certain locations.
Given the most recent trends in car shopper behavior and advantages on the traditional media, it is crucial for car dealers to re-evaluate their advertising strategies and focus more on Internet marketing.
To better understand the most recent trends in online car shopper behavior, think about the following statistics:
According to PEW Research, almost three out of four U.S. adults make an online search. It is an incredible resource for many people to accomplish product research and purchase since it is a hassle-free approach to shopping.
More and more individuals are using the Internet to research vehicles. Almost 90 percent of consumers use the Internet to research vehicles - Capgemini Cars Online Study 2009/2010.
In line with the J.D. Power and Associates, 68 percent of used-vehicle buyers and 77 percent of new-vehicle buyers use the Internet in their shopping process.
In accordance with National Automobile Dealers Association (NADA), nearly 90 percent of car buyers today are employing the Internet to help make their purchasing decisions.
Investments have already been steadily increasing over the past couple of years in Internet marketing. According to a survey from Autobytel, 93% of dealers have increased their Internet marketing budgets within the last five years - more than half (56%) have increased their Internet marketing budgets by 50% or more.
These numbers clearly show that it is more important than ever for auto dealers with an online presence. Despite this, some auto dealers still dedicate only a fraction of their advertising budgets to Internet marketing.
Benefits of Internet marketing over traditional marketing
A dealership that does not use Internet marketing is more likely to lose each one of these important prospective buyers. Should you be one of them, think about the following reasons why you need to choose Internet marketing over traditional marketing.
One-to-one approach
Using Internet marketing, a dealer can send marketing messages personally to the targeted user. Whenever a prospective buyer browses through the Internet, he/she typically goes through the websites online and refers to the products and services offered. This enables him or her to communicate personally with the dealer. In this manner a dealer can maintain direct connection with prospective buyers.
Appeal to specific interests
Unlike traditional marketing, which reaches out to an easy demographic, Internet marketing attracts specific market or interests of individuals. Dealers can post advertisements and enhance their websites with full knowledge that the audience is interested in.
Improved Profits on return (ROI)
Auto dealers spend hundreds (sometimes even thousands of dollars) on traditional advertising methods such as for example TV, radio, and print. They still do not have any precise solution to measure whether their target audience is paying attention or not. With regards to Internet marketing, a dealer can accurately target anaudience and measure the visitors without spending much. This implies, a dealer will get improved ROI using Internet marketing. A survey from Autobytel implies that Internet has provided highest return on investment (ROI) for auto dealers during the last 5 years. Almost 8 in 10 (79.5%) of the survey respondents reported that Internet has been their highest ROI. On the other hand, only 7.5% (TV), 6.5% (newspapers), and 2.5% (radio) of respondents ranked traditional media as first.
Cost effective
One of the best reasons for having Internet marketing is that you don't need a large investment to get started. It is very economical and fast way to promote a dealership. This is not the case with traditional marketing, which is very expensive and takes additional time to show results. When compared to the ratio of cost contrary to the reach of the prospective audience, Internet marketing is often inexpensive compared to the traditional marketing. With Rank Renegade of traditional marketing budget, a dealership can reach a wide audience.
24/7 advertising
A dealer can promote a car or service 24 X 7 x 365 using Internet marketing, which is not possible in traditional marketing. As soon as a dealer implements an Internet marketing campaign, the dealership's products or services will undoubtedly be on the air round the clock, 7 days weekly. This medium allows consumers to research and purchase services and products at their own convenience and comfort. This advantage of appealing to consumers may bring in quality results quickly.
Makes you go global
The main advantage of Internet marketing is its capability to make your dealership global. By advertising on the net, a dealership can capture the attention from people around the world. Without any additional cost, a dealership can promote its products globally. Traditional marketing consumes considerable time and is very expensive way to go global.
Geo targeting
Auto dealers can effectively leverage Internet marketing medium since it allows ads to be targeted very precisely to the search location - really helps to target a specific geographical location. A dealer can target a particular city, state or perhaps a country. Though it does not have any geographical limits, a dealer can restrict services to certain locations.
Given the most recent trends in car shopper behavior and advantages on the traditional media, it is crucial for car dealers to re-evaluate their advertising strategies and focus more on Internet marketing.
