The Secrets of High Money Advertisements
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When used effectively, classified ads could be one of the quickest & most inexpensive ways to boost your sales. A well crafted classified ad can generate thousands in sales, yet could cost you pennies to create and run.
Most people don't appreciate the power of well written classified ads. They think classified ads are for selling cars, or finding jobs, rather than for expanding a small business. While it's true a classified ad is a great way to achieve the above, additionally it is true that classified ads can be used to launch and expand multi million pound businesses.
Many businesses rely exclusively on these low cost ads to generate a substantial amount of their annual turn over. Associated with simple. Once you have discovered how to harness the energy of these classified ads, you really will never have to run expensive display ads at all.
Note that the main element point about classified ads is they are most effective when used as lead generators, rather than to sell from. In these ads you are not trying to convince someone to spend money with you. You are trying to identify a possible client insurance firms that customer contact you because of the ad. Once potential prospects have identified themselves, you can then follow up with your direct mail offer for the merchandise or service you're selling.
Writing an effective classified ad is probably the most exacting forms of copywriting. In twenty words or less you should grab the customer's attention, and excite them enough to prompt them into calling you for more information. You can't depend on eye catching illustrations or professional layouts to catch the reader's attention. It's all in what you say.
Here's how you write an excellent classified ad that works:
1. First it is advisable to define what you need the ad to accomplish. Do you want the customer to read the ad and smile? Or do you want them to learn your ad and call you immediately? Obviously the solution is the latter of the two.
2. Next decide what type of person is most likely to buy your product or service. This is called developing a customer profile. Ask yourself questions like: Are they a guy or a woman? Are they young or old? Are they rich or poor? Ask yourself as many questions as you possibly can to help create a profile for your potential prospects. If you struggle to identify who you are likely to sell your service or product to, then it is extremely difficult to write an ad that may grab their attention.
3. With the most likely customer profile developed in second step above, you should create a list of all of the "hot buttons", those words, ideas, and concepts that are most likely to seize the immediate attention of anyone in the group of customers you have identified. These hot buttons might be simple phrases like "home based", "financial freedom", "lose weight overnight", "exciting job opportunity", or "immediate loans".
4. Using the set of hot buttons you came up with in step three above, you need to see how you can integrate them right into a twenty word or less ad that accomplishes everything you defined in step one. When writing your ad, the main words will be the first three, and must be selected with great purpose. They ought to call out to your potential prospects.
5. If your goal is to achieve the reader to identify themselves for you as a potential customer, you need to offer free additional information about your service or product. This way you get the customer to call you and present you their name and address, in order to send them something in the post. You would normally do this by saying, "for a free information pack please call (your number here).
6. After your ad is written to your satisfaction, you should search out many highly targeted newspapers and magazines your customers might read. You then find the ones with the least amount of classified ads in, and run your test ads t here . Always avoid general interest publications. The ad price rates are very costly inside them and the response too small, go for specialist publications.
7. Before the ads appear you should develop your ad response pack. This can be a free information that folks who see your ads will be calling about. It is this response pack that will generate the sale. Having a good response pack is critical to the success of one's classified ad project.
8. When your ads appear, you should keep a track of the total number of enquiries for every ad, and from which publications they came from. This lets you know which ad is most effective, and which publication pulls probably the most interest. You can then use this information when you roll out the ad on a wider scale.
One final point to remember, the success of a classified ad is determined by the sales that are generated by the follow-up effort (the response information pack), not by the lead generating ad itself. It's important that you spend enough time and effort considering the content to be contained in your response pack, but that's another topic.
Most people don't appreciate the power of well written classified ads. They think classified ads are for selling cars, or finding jobs, rather than for expanding a small business. While it's true a classified ad is a great way to achieve the above, additionally it is true that classified ads can be used to launch and expand multi million pound businesses.
Many businesses rely exclusively on these low cost ads to generate a substantial amount of their annual turn over. Associated with simple. Once you have discovered how to harness the energy of these classified ads, you really will never have to run expensive display ads at all.
Note that the main element point about classified ads is they are most effective when used as lead generators, rather than to sell from. In these ads you are not trying to convince someone to spend money with you. You are trying to identify a possible client insurance firms that customer contact you because of the ad. Once potential prospects have identified themselves, you can then follow up with your direct mail offer for the merchandise or service you're selling.
Writing an effective classified ad is probably the most exacting forms of copywriting. In twenty words or less you should grab the customer's attention, and excite them enough to prompt them into calling you for more information. You can't depend on eye catching illustrations or professional layouts to catch the reader's attention. It's all in what you say.
Here's how you write an excellent classified ad that works:
1. First it is advisable to define what you need the ad to accomplish. Do you want the customer to read the ad and smile? Or do you want them to learn your ad and call you immediately? Obviously the solution is the latter of the two.
2. Next decide what type of person is most likely to buy your product or service. This is called developing a customer profile. Ask yourself questions like: Are they a guy or a woman? Are they young or old? Are they rich or poor? Ask yourself as many questions as you possibly can to help create a profile for your potential prospects. If you struggle to identify who you are likely to sell your service or product to, then it is extremely difficult to write an ad that may grab their attention.
3. With the most likely customer profile developed in second step above, you should create a list of all of the "hot buttons", those words, ideas, and concepts that are most likely to seize the immediate attention of anyone in the group of customers you have identified. These hot buttons might be simple phrases like "home based", "financial freedom", "lose weight overnight", "exciting job opportunity", or "immediate loans".
4. Using the set of hot buttons you came up with in step three above, you need to see how you can integrate them right into a twenty word or less ad that accomplishes everything you defined in step one. When writing your ad, the main words will be the first three, and must be selected with great purpose. They ought to call out to your potential prospects.
5. If your goal is to achieve the reader to identify themselves for you as a potential customer, you need to offer free additional information about your service or product. This way you get the customer to call you and present you their name and address, in order to send them something in the post. You would normally do this by saying, "for a free information pack please call (your number here).
6. After your ad is written to your satisfaction, you should search out many highly targeted newspapers and magazines your customers might read. You then find the ones with the least amount of classified ads in, and run your test ads t here . Always avoid general interest publications. The ad price rates are very costly inside them and the response too small, go for specialist publications.
7. Before the ads appear you should develop your ad response pack. This can be a free information that folks who see your ads will be calling about. It is this response pack that will generate the sale. Having a good response pack is critical to the success of one's classified ad project.
8. When your ads appear, you should keep a track of the total number of enquiries for every ad, and from which publications they came from. This lets you know which ad is most effective, and which publication pulls probably the most interest. You can then use this information when you roll out the ad on a wider scale.
One final point to remember, the success of a classified ad is determined by the sales that are generated by the follow-up effort (the response information pack), not by the lead generating ad itself. It's important that you spend enough time and effort considering the content to be contained in your response pack, but that's another topic.
