Top 3 Benefits of Press Releases

3 Benefits of an Effective Press Release 

Marketing a small business is hard work. Often a small busineses' survival depends how effectively they are make others aware of it's existence, products or services. In this article we explore the top 3 benefits of a Press releases to help leverage your outreach.

Press releases help people hear about your business by providing information to journalists to pick up your story and seed that to newspapers or blogs. Getting as much coverage as possible from your press release is what makes a press release effort effective.

But how to get good coverage? How do you ensure your press release reaches as many publications, radio or podcast shows, news sites as possible?

If your press release is not seen by many, its not going to spread. No distribution means nobody is going to know your business exists and your press release is essentially useless. 

Good distribution is what makes or breaks an effective press release. These top press release services, undersand the following 3 benefits and can help you with an effective press release strategy.

Effective press releases have the following 3 benefits.

1. Generate more leads or sales

You're done the hard work of creating a great product or service and now you need you get the word out and generate sales. A well distributed press release can be targeted to exactly the audience that needs or wants your product, bringing in sales. If a journalist who writes for a publication in your niche picks up and writes about your product, you can be sure that the audience is going to convert better than just your product/service launch annoucement on your social media properties. Press releases can be highly targetted and this makes direct sales, increasing your success.

2. Press Releases help your Search Rankings

When journalists write on various sites about your business, they usually drop a backlink back to your site. This is an important factor in helping you rank organically on Google. The more backlinks you can acquire, your a higher ranking chance increases. With a press release, you can get multiple backlinks fairly quickly from reputable, authorative editorial content sites. This is fantastic for your SEO.

3. More people may visit your store

If you have a physical store, a press release will attract more people to visit. Offering a discount or special deal in your press release  for an upcoming holiday or shopping day, will be picked up quickly by journalists of ecommerce publications looking to offer their customers a bargin.