An Introduction to Digital Agencies
from web site
The evolution of modern business is reflected in the growth of digital agencies. The idea of an electronic agency, being relatively young, is clouded, vague and varying. The word is generally used to spell it out an agency to which a business (your client) outsources the task of designing, developing, maintaining and promoting its website. Needless to say, you could find a digital agency which only provides the design and development services, but more often than not they describe themselves as 'full service digital agency,' this means they offer the whole package.
Where a digital agency is employed to promote and manage a brand's online strategy, as generally, it are often compared (favourably or otherwise) to traditional agencies. The term traditional agency simply means advertising agencies using more traditional channels and media, such as television and print, in place of the internet. It is sometimes thought that digital agencies, which are by their very nature young and constantly evolving, lack the knowledge and experience of traditional agencies. This assertion is completely wrong: whilst it really is true that digital agencies don't possess the decades of experience that traditional agencies boast, the industry in which they specialise is indeed new that nobody has experience in it! Furthermore, although it is a mistake to believe that all principles of traditional advertising can simply be applied to digital marketing, it ought to be remembered that many of the most successful digital marketers and advertisers came from traditional agencies bringing with them much experience. Whilst these people understand traditional marketing and advertising techniques, they don't seek to shape the internet to match these approaches: they seek to shape their approaches to fit the internet and the buyer.
The blinkered belief that traditional marketing strategies will work if applied to the web is causing countless traditional agencies to fall behind their competition, the entire service digital agency, in the race for clients, especially as consumers shift their attention from television to the internet. Traditional advertising techniques cannot be applied to the internet, since the internet is fundamentally not the same as traditional channels. Online readers are less likely to read long pieces of text, so words should be incredibly well chosen. The internet offers dialogue and interactivity between consumer and business, in a manner that television and print never could. Due to this fact websites must be an easy task to navigate; because for online shoppers it really is incredibly easy to change and find an alternative if a website doesn't offer them what they want, when they want it.
Due to immediacy of the internet, it is vital that your brand sometimes appears first. This is why search engine optimisation, a service provided by digital agencies, keeps growing so quickly. Making sure brands are placed highly in Google rankings isn't something that traditional agencies can relate to. And, although Internet Agentur Aschaffenburg make this possible, they are often costly and inefficient. Digital agencies can manage SEO and PPC campaigns on a continuing basis, producing results.
Where a digital agency is employed to promote and manage a brand's online strategy, as generally, it are often compared (favourably or otherwise) to traditional agencies. The term traditional agency simply means advertising agencies using more traditional channels and media, such as television and print, in place of the internet. It is sometimes thought that digital agencies, which are by their very nature young and constantly evolving, lack the knowledge and experience of traditional agencies. This assertion is completely wrong: whilst it really is true that digital agencies don't possess the decades of experience that traditional agencies boast, the industry in which they specialise is indeed new that nobody has experience in it! Furthermore, although it is a mistake to believe that all principles of traditional advertising can simply be applied to digital marketing, it ought to be remembered that many of the most successful digital marketers and advertisers came from traditional agencies bringing with them much experience. Whilst these people understand traditional marketing and advertising techniques, they don't seek to shape the internet to match these approaches: they seek to shape their approaches to fit the internet and the buyer.
The blinkered belief that traditional marketing strategies will work if applied to the web is causing countless traditional agencies to fall behind their competition, the entire service digital agency, in the race for clients, especially as consumers shift their attention from television to the internet. Traditional advertising techniques cannot be applied to the internet, since the internet is fundamentally not the same as traditional channels. Online readers are less likely to read long pieces of text, so words should be incredibly well chosen. The internet offers dialogue and interactivity between consumer and business, in a manner that television and print never could. Due to this fact websites must be an easy task to navigate; because for online shoppers it really is incredibly easy to change and find an alternative if a website doesn't offer them what they want, when they want it.
Due to immediacy of the internet, it is vital that your brand sometimes appears first. This is why search engine optimisation, a service provided by digital agencies, keeps growing so quickly. Making sure brands are placed highly in Google rankings isn't something that traditional agencies can relate to. And, although Internet Agentur Aschaffenburg make this possible, they are often costly and inefficient. Digital agencies can manage SEO and PPC campaigns on a continuing basis, producing results.
