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cinema distribution

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David Lynch's new film 'Inland Empire' is re-igniting the debate about new methods to both shoot and distribute film.

Entirely shot on semi-professional digital video (Sony's PD 150), the film runs at a seat squirming 3 hours. Lynch is also self distributing his film (in a deal he's got struck with Studio Canal) in america and Canada.

Advances in technology are allowing visitors to shoot and edit films on domestic equipment with decent results, why if the same development not be applied to distribution and exhibition.

Lynch has claimed to be attempting independent distribution as a result of noticing films losing revenue streams through overly long theatrical releases. It's safe to say the illegal trading of films starts the moment a film premieres if not before. dcp distribution that not have the backing of major studios have to be aware of how this affects their bottom line. Every part of profit counts on smaller scale productions.

Although Lynch is in the unique position of experiencing an expansive following, in part due to a popular website. This exercise does encourage independent film makers to look at establishing their own platforms for film distribution, publicity and exhibition. It begs the question why the financial side of film making is all too often left out of film school curriculums. If filmmakers want to live off their work the publicity, distribution and exhibition is highly recommended not long after a concept is realized.

Consider publicising via websites and social network from the early stages. Perhaps set up a blog tracking the progress of the film. Much of lynch's success originates from the popularity of his website, which he nurtures with experimental sound, video and an animation series. I believe we all remember the hype of 'The Blair Witch Project' that was created by way of a successful (and cheap) online marketing campaign. The advancement and popularity of websites like YouTube and myspace prove that publicity and exhibition can be an increasingly viable option online even for backyard film makers.
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on May 24, 21