Search Engine Optimisation

How to rank on search engines with SEO (Search engine optimisation)

How well your site can be found by the targeted audience depends largely on the ranking factors that Google
uses to rate your website. The better the classification of the search engine, the higher your website appears
in the result list.
Although it is becoming increasingly difficult to understand the evaluation criteria, Google's goal has not
changed over the years. It is still all about providing the searcher with the answer to his question as quickly
as possible.
Pay attention to a few keyword rules and Google is satisfied - that was once. It's not that easy to outsmart
Google. Any professional SEO Service UK can be a great help when it comes to keywords, as they can find the most
relevant keywords for your business.
In the past, much could be achieved with a user-friendly structure and the inclusion of relevant keywords.
But that has now changed: Google is getting smarter and now it is the case that the one factor for a better
ranking has long ceased to exist. Rather, the interaction of several factors is important for the optimal
position.
The most important thing at a glance
Content is King
Optimization of individual subpages is no longer crucial for rankings, but the overall composition of a
completely coherent website. A website overloaded with keywords will not work unless Google gets the
impression that high-quality, useful content is being provided.
Speed wins
Charging speed and a user-friendly design are also crucial. Slow pages are often ranked lower, although they
would have earned a higher position in terms of content. If you need assistance with increasing the charging
speed, Small Business SEO Services have experts that can help.
Higher ranking for current pages
Anyone who regularly updates the content of his site will be rewarded by Google - insofar as the user
benefits from it. A good option is to include a blog or "news" section that you should keep up to date with
new news.
Quality feature: internal links
Internal links reveal how the subpages are interlinked and shed light on the structure of a website. In
particular, those internal links that emanate from the main page give Google a clear indication of the main
themes of the page.
Interaction factors
The interaction factors have been particularly high since 2016. About Chrome, Google's own browser, the
search engine receives detailed information about the user. Key metrics such as clickthrough rates, length of
stay, or bounce rate give Google information about whether the user found what they were looking for. Even
interactions on individual pages influence the ranking in a positive way.
Backlinks are not the same
According to some SEO Services Company UK backlinks have lost their effect. In the case of backlinks on
index pages, this statement is also true. Also less effective is the link exchange with partner pages or links
that are positioned in the footer of the source page. On the other hand, high-quality backlinks - for example,
from social media sources with high interaction are still very relevant. A backlink is classified as high
quality if it comes from trustworthy and heavily frequented sites.
Conclusion

Optimizing pages are an important part for any website aiming to rank on Google. But for many Small
Business SEO UK, another part requires you to orientate with the needs of your target audience, because
if the site is loved by your customers, they will also like Google. Not to be neglected is the HTTPS
encryption, which has only been included in the evaluation since 2017.

The links below offer some superb SEO tips: