How to Develop Your Own Social Media Influencers
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Influencers are important to any social media marketing initiative. They are the force that may make your project succeed or fail. The current strategy utilized by most companies is to target influencers. But the problem with targeting influencers is that everyone else is targeting them too. ユーチューバ― インフルエンサー アイドル in-demand. There needs to be a significant exchange of value in order to get them on your side, which reality lives in a gray section of social media ethics that may very easily backfire on your brand. Even if it did work, it would still be an expensive way to buy attention.
Now, bear with me for a second...
In baseball, teams have a farm system made up of multiple leagues in which potential major league players are developed. Few teams actually go out and purchase every already-made super star in the marketplace. Most teams that find yourself putting together successful seasons field teams of low-cost, high-value players that the business has developed for a long time in the farm leagues. The team invested (relatively) little generally in most of these players while these were in the farm leagues, and realized huge returns when these players progressed into major league-caliber stars.
Imagine if companies built farm systems for developing social media influencers? Companies could identify people in various related social media marketing communities who displayed strong "influencer potential", and then reach out to them in early stages in the influencer's career to determine a solid relationship and help that person grow. At this time the investment would be very low, as the potential return would still be high. This type of relationship would also cultivate more loyalty, because the influencer would owe some of his/her success to the company.
Now, bear with me for a second...
In baseball, teams have a farm system made up of multiple leagues in which potential major league players are developed. Few teams actually go out and purchase every already-made super star in the marketplace. Most teams that find yourself putting together successful seasons field teams of low-cost, high-value players that the business has developed for a long time in the farm leagues. The team invested (relatively) little generally in most of these players while these were in the farm leagues, and realized huge returns when these players progressed into major league-caliber stars.
Imagine if companies built farm systems for developing social media influencers? Companies could identify people in various related social media marketing communities who displayed strong "influencer potential", and then reach out to them in early stages in the influencer's career to determine a solid relationship and help that person grow. At this time the investment would be very low, as the potential return would still be high. This type of relationship would also cultivate more loyalty, because the influencer would owe some of his/her success to the company.
