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The Best Advertising in Movies

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Product placement is actually commercials within the main topic of the movie, that is placed to get your attention subliminally or straight out in that person. Your subconscious mind works at a faster pace than your conscious mind and so it could pick things up and feed them right into the human brain without you even really having to think about it. Ever gone to cinema advertising and turn out having a desire to visit a certain place for your meal? It could be, that place was shown in the movie or maybe it was discussed.

Whoever has seen "I'm Legend' could not have failed to see and recognize the Mustang at the beginning of the movie, they may have only subliminally realized the other vehicles driven were also Ford vehicles. You might have emerge from the movie wanting to at the very least see one of many upper crust powerful mustangs, or you may have a warm feeling about test driving a Ford Expedition. That was both kinds of advertising for one brand in one movie.

In general, people are getting somewhat shell-shocked by all of the blatant 'in your face' advertising they see on TV, hear on the radio, see posted on street signs and even on people. It's like being around a certain loud noise for a long period; eventually you feel desensitized to it. That's what is happening with everyone when it comes to all the in your face advertising. So the advertisers have to either step it around be more in that person (like moving advertisements, video screens on signs, buses, trucks designed designed for it, etc.), or go with the old adage... in order to be heard.... whisper.

What the advertisers are doing by visiting product placement instead of straight out advertising is 'whispering'. They're trying to reach you where you are not expecting it, which means you are open to the suggestion. If the whisper enough during the movie, they will have planted a subconscious thought in your mind that they have an excellent potential for your carrying through on.

Some 'in your face' in the movie advertising works and some doesn't. The 'in your face' advertising of the Mustang at the start of I'm Legend works because Mustang is a passion car, it is, naturally, an in that person car, so the placement comes naturally to it. You couldn't be as 'in your face' with a product like toothpaste, it will be blatant, frowned on and would generally work very well as advertising against your product.
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on May 31, 21