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If your company is guilty of any of these, consider how to turn them around ... 1 ... No marketing research on the item or the marketplace has actually been done ... 2 ... Many of the budget was used to produce the item; little is left for releasing, marketing, and offering it ... 3 ... The item is interesting but does not have an accurate market ... 4 ... The item's key differentiators and benefits are not easily articulated ... 5 ... The product defines a brand-new classification, so customers or customers will require considerable education prior to it can be offered ... 6 ... The sales force does not think in the item and isn't devoted to offering it ...
Because the target market is uncertain, the marketing campaign is unfocused ... 8 ... Circulation takes longer than expected and drags the launch ... 9 ... Sales channels are not educated about the product and therefore slow to put it on shelves ... 10 ... The product does not have official independent screening to support claims ... 11 ... The marketing project is established in-house by the manufacturer and does not have objectivity ... 12 ... The product is untried by customers; only the company can assert its advantages ... 13 ... The site is the primary location to order, but the item description is unclear and the site isn't fully practical ... 14 ... The item is released too quickly and doesn't work reliably ...


The launch is focused on the wrong target market ... 16 ... Products of the product are inadequate to please orders ... 17 ... The item is released too late for its essential selling season ... 18 ... The item does not suit any key selling season ... 19 ... The producer's claims can't be supported ... 20 ... This Is Noteworthy governing body (the FTC, the FDA) pulls the product, mentioning incorrect claims ... 21 ... The item is given a restricted "trial at retail" but without public relations, marketing, or promotion to "turn" it ... 22 ... The product is introduced without influencers to promote its effectiveness ... 23 ... The launch budget plan is inadequate to "pull" the product off the rack ...