5 Real-Life Lessons About Affordable SEO Services

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Get More Website Traffic with Fully Managed, Advanced SEO Services

There’s some SEO in everything you do online. But that doesn’t mean everyone needs the same SEO services. Build your search engine optimization foundation with the trusted experts. We offer the right plans and strategies match your exact needs.

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You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.

When it all comes together in a single, unified strategy, you can expect:

More Traffic

As you gain more visibility, you will start to see an increase in the number of website visitors.

More Leads

We can target the audience that is most likely to be interested in your products and services.

More Revenue

The increase in targeted leads makes it easier to turn those leads into paying customers.

More Brand Awareness

Your brand can become the one your customers think of over all the competition in the industry.

More Business Growth

The new traffic, qualified leads, and brand awareness all contribute to new growth opportunities.

More Trust and Authority

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When you reach the top of the search results, your customers will see you as the industry authority.

Discover a Holistic Approach to Online Marketing

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Is your content reaching the right people?

What’s Included in Our Custom SEO Packages

Site Health

A lot of variables can impact your site’s overall health. Make sure algorithm changes, indexing errors, or manual actions aren’t causing problems.

Competitive Analysis

A lot of companies are competing for your keywords. We’ll analyze their strengths and weaknesses to find new opportunities for your success.

Page Optimization

Make sure your website converts visitors to paying customers and that it’s fully optimized to achieve the best rankings.

Link Building

Links from high-quality sources drive relevant traffic to your site and help build authority in Google.

Monthly Reporting

Stay completely in the loop with a monthly reporting schedule that shows everything we’ve done and how it has impacted your online presence.

Content Marketing

Content is still king in the online world. This can include new on-page content, regular blogs, newsworthy press releases, or complete eBooks.

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THE TOP FIVE CONVERSION KILLERS AND HOW TO FIX THEM

You’ve worked hard on creating a website that is functional, informative and attractive. Sales should just come pouring in now, right?

But, they aren’t. In fact, nothing is happening.

Getting your potential customers to convert to actual sales takes a little more than a website that attracts visitors, although that’s a good first step to take.

It’s entirely possible to have a website that attracts thousands of daily visitors, but doesn’t turn a single profitable conversion.

Why is that possible?

It has been noted that nearly 70% of online shoppers leave their shopping carts without completing a purchase. This means you must put in more work into your website to get your site visitors to buy.

But how can you beat these discouraging odds?

Your website may be spectacularly designed, but it could still contain flaws that are killing your conversion rates.

Here are some of the most common conversion killers and some pointers on how to either avoid them or Real Estate Leads Sacramento CA fix them before they become bigger problems:

1. Uninspired Calls to Action

Having a call to action is essential for conversion, but there are calls to action that just don’t pop out enough to elicit a response from a potential customer. These uninspired calls to action are generic and don’t include any kind of incentive or detail for your site visitors to use to their advantage.

The Fix: Avoid generic language in your calls to action. Be as detailed as possible in your call to action and clearly explain the benefits to your potential customers. For example, instead of “Subscribe now!”, try “Subscribe now and discover a new world full of exciting freelance opportunities for budding writers.” The second example clearly outlines the benefits the customers will get through subscribing.

2. Too Many Calls to Action

Have you ever visited a website and felt overwhelmed by the sheer number of things it asked you to do all at the same time? When a customer visits a website and sees calls to action all over the place, they can easily get overwhelmed about what they should or shouldn’t click. Too many calls to action can distract from the main goal of your page.

The Fix: As much as possible, try to stick with a single call to action for each landing page on your website. If you absolutely need more than one call to action on a landing page, make sure you highlight the most important one. Keep your main focus in mind, and design your calls to action to follow that goal. This way, you can avoid confusing your potential customers.

3. Slow Website

Your website may look like the best thing to have ever graced the web with its presence, but if it loads slow or doesn’t respond well, you’re going to lose customers. We live in a day and age of instant gratification, and your customers do, too. If they can’t get what they’re looking for within a few seconds, it’s a guarantee that they will leave for a different, faster site.

The Fix: Design your website in a way that encourages speed and efficiency. Listen to your customers if they’re telling you that your website is slow, and get the problem fixed as soon as possible.

4. Intrusive Videos/Music

Many sites are using videos and music to draw attention to their brand or product. These visual and audio features are great, when used properly. If they play automatically or block site visitors from seeing the content they came to see in the first place, you’re going to lose customers. Automatically playing videos and music can disrupt an otherwise normal browsing experience, pulling your customers out of their groove.

The Fix: Give site visitors the option of viewing additional content or hearing the background music. This way, you’re empowering your site visitors to make their own choices, which encourages them to continue making those positive choices when it comes time to buy, as well. If you must use auto-playing video or music, create a clear way for visitors to mute it or exit.

5. Excessive Advertisements

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Advertising has, and always will have, a prominent place in the digital world. Advertising is a great source of income, but it can also be one of the biggest sources of conversion death, especially when used in excess. An ad should never be the first thing a site visitor sees when they come to your site. Excessive ads can kill the experience you’re going for on your site.

The Fix: Use discretion on the way ads are displayed on your website. Think about the negative experiences you’ve had with ads in the past. This can help you find a starting point where you can start identifying the negative ways advertising may be displayed on your website.

Creating a website that looks good and functions well takes time. But it takes even more time to create a website that encourages conversion. If you feel like your conversion rates are suffering, take some time to evaluate whether or not any of these conversion killers are lurking in the shadows.

The aspects of internet marketing, especially web design and conversion rate optimization take time. Many business owners can’t find the time for these important business activities. If this is you and you and you want to better your website conversion rate, the specialist can help.

Give us a call today to discuss how we can help you in your marketing efforts.

DOES YOUR COMPANY’S SIZE AFFECT YOUR SEO STRATEGY?

Maybe you’re that small mom and pop shop which started over 30 years ago or maybe you just launched you first entrepreneurial enterprise.

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it.

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth.

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic.

While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing.

Small Businesses

These are your small mom and pop stores, start-ups, and local businesses that have become the fixture of town.

These businesses have the smallest budgets to work with, and, as a result, these companies often feel like they don’t have much of a chance to make a dent in the search engine rankings.

These companies – especially startups – have a very tight budget, which means they often must resort to doing their own online marketing, including SEO, which takes up precious time.

Instead of spreading one’s online marketing strategy and budget too thin, small businesses will likely do better when they focus on one or two areas instead.

In a Search Engine Journal blog post, the author breaks down the appropriate SEO strategy for different types of small businesses.

Specifically, the author says there are two types of small organizations: brick and mortar businesses with an actual building and address and those that don’t have a physical store.

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords.

The goal of these businesses is to get people in the store, so they need to focus on getting listed in Google Local and on third-party review sites like Yelp.

Small companies that don’t have a building where they do business can benefit by implementing AdWords campaigns, initiating a content strategy, undertake social media marketing and exchanging links with other websites.

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Medium-Sized Companies

With medium-sized companies, budget is still an issue. These companies however, will likely have larger websites on which technical SEO becomes more important.

A comprehensive SEO audit of the website is a great starting point from which mid-sized companies can launch their SEO strategy.

Online public relations and social media marketing are also still beneficial for medium sized companies. These companies can also begin their long-term content strategy.

In a medium-sized company, there should be at least one dedicated internet marketer who can handle editorial calendars, social media messaging and oversee the execution of the company’s SEO strategy. This person can be an in-house employee or an outsourced specialist.

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Large Companies

These large companies have the budgets to afford the whole scope of an SEO campaign, and similar to small companies, there are two kinds of large companies: B2B and B2C.

For business to business (B2B) organizations, the biggest areas to pay particular attention to are content marketing and technical SEO. An essential part in the content marketing is pushing the content out on social media.

Large companies that conduct business with consumers tend to have the deepest pockets in terms of budgets. They therefore have the greatest opportunity to dabble in every aspect of internet marketing without needing to focus on just one aspect of it.

In addition to utilizing all the aforementioned internet marketing strategies for SEO, large companies working to get more customers need to be diligent in protecting and managing the business’s brand online. PR and prompt social media responses and the monitoring of all content (blog, social posts, and page content) are vital in upholding a company’s reputation.

These large companies may often contract work out to multiple internet marketing agencies. This is because large companies know which agencies are better in the different aspects of internet marketing than others.

This might also be a great option when these large companies have a marketing team that is proficient in traditional marketing methods but may not have the necessary skills in the online real.

Finding the Right Strategy for Your Size

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive.

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more.

Whether you’re a one-man show or you’re in charge of a marketing team of 20+ people offers the technical and local SEO, social media marketing, content strategy, public relations, and mobile SEO your company specifically needs to up it internet marketing game.