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Your material may be the most comprehensive, useful, and well-written, but unless an online search engine can crawl it, very few people will ever see it. It resembles a tree that falls in the forest when nobody is around to hear it does it make a sound? Without a strong technical SEO structure, your material will make no sound to online search engine.
Understanding Technical SEO Technical SEO is a beast that is best broken down into digestible pieces. If you're like me, you like to tackle huge things in chunks and with checklists. Think it or not, everything we've covered to this point can be put into among 5 categories, each of which deserves its own list of actionable items.

(Note that we will use the commonly used term "Rendering" in location of Ease of access.) Technical SEO Audit Fundamentals Before you start with your technical SEO audit, there are a couple of principles that you require to put in location. Let's cover these technical SEO fundamentals prior to we move on to the rest of your website audit.

Your site domain impacts whether people can discover you through search and provides a constant way to determine your site. When you choose a favored domain, you're informing search engines whether you choose the www or non-www version of your website to be displayed in the search results page. For instance, you might pick www.

com. This informs online search engine to focus on the www variation of your website and redirects all users to that URL. Otherwise, search engines will deal with these 2 variations as different websites, leading to dispersed SEO value. Formerly, Google asked you to recognize the version of your URL that you prefer.

However, if you prefer to set the preferred version of your domain, then you can do so through canonical tags (which we'll cover soon). This Website , as soon as you set your preferred domain, ensure that all variations, meaning www, non-www, http, and index. html, all completely redirect to that variation.
SSL, or Secure Sockets Layer, creates a layer of defense between the web server (the software accountable for satisfying an online request) and a browser, thus making your website secure. When a user sends out details to your website, like payment or contact information, that information is less most likely to be hacked due to the fact that you have SSL to secure them.