/ hyldgaardgau's Library/ Notes/ anyStarr is the world’s leading one-stop influencer platform that helps connect brands creators and communities around the globe.
anyStarr is the world’s leading one-stop influencer platform that helps connect brands creators and communities around the globe.
from web site
We have published numerous articles on the Influencer Marketing Hub, demonstrating the explosion of influencer marketing over the last few years. As influencer marketing matures as an industry, more firms and people offer their expertise to help make the process simpler and more straightforward. Influencer Platforms act as support to make life easier for both agencies and brands when managing and working with influencers.
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
Others prefer an opt-in method for influencers, where the staff of the influencer marketing platform can vet potential influencers and check that they are genuine and willing to work with brands. More recently influencer platforms have expanded their offerings, to include relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification.
Of course, anything that grows organically and without planning can lead to blurred boundaries. There are agencies who also provide the same services as platforms and there are platforms who provide what would normally be considered as agency services. Then, then there are talent agencies, who call themselves agencies but are really more influencer marketing platforms.
As a result, we have had to make some arbitrary decisions about whether to include some firms in this list or in our agency list. Here is micro influencers of the top Influencer Marketing Platforms we came across.
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
Others prefer an opt-in method for influencers, where the staff of the influencer marketing platform can vet potential influencers and check that they are genuine and willing to work with brands. More recently influencer platforms have expanded their offerings, to include relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification.
Of course, anything that grows organically and without planning can lead to blurred boundaries. There are agencies who also provide the same services as platforms and there are platforms who provide what would normally be considered as agency services. Then, then there are talent agencies, who call themselves agencies but are really more influencer marketing platforms.
As a result, we have had to make some arbitrary decisions about whether to include some firms in this list or in our agency list. Here is micro influencers of the top Influencer Marketing Platforms we came across.
