Why is social proof important for your business?

Imagine a place where you can become famous instantly. Where no one knows who you are, but in just few seconds everyone will be talking about you and praising you for your work or skills. It's happening daily, online.

All you need is to be familiar with how it works, and what tools to use. The main benefit that should be obvious to all retailers is social media marketing, or SMM.

The point is that social media has been quickly becoming a key part of web marketing strategies. Let's face reality: people spend hours on the internet every day. That includes checking new posts from their favorite social networks, such as Facebook, Twitter, Instagram.

It's not easy to manage without social media in order to build a business that is successful, as you can see.

When talking about social media marketing, one of the most important aspects that should be mentioned is social proof. I'm certain you've heard of this phrase many times. Perhaps you even tried to use it in your own posts, making them more trustable for your readers.

So, why does social proof work so well. Recent research shows that people trust products and statements that have been trusted by others up to 80%.

If someone likes or shares your Facebook post, it instantly earns their trust. Soon they will also like or share your post. You can also use social proof as an advertising tool.

Social media is much more effective than traditional forms. This is because people naturally find social media appealing, as they can access all the information from others. If you want to see your business grow online, you will need social proof.

Let's look at some examples to show you how social proof works in practice.

You can make something very popular by starting with small groups that are close to your customers. Once you've received confirmation that what you sell is acceptable by other members of the group, your product or service will spread more easily through social proof. This means people sharing your content with their friends on Facebook and Twitter.

Social proof is more effective if you have a larger audience. It's not about getting more followers on Facebook, Twitter or other social media platforms. These are only numbers. It's important that people read your post and share it with friends. If viral, this can lead to hundreds of thousands of impressions.

Here are some examples.

Imagine that you manage a restaurant and promote it through social media channels, such as Facebook. After reviewing 4 restaurants in the area you have decided to review yours. Suppose that all other reviews have 3-stars rating but yours has 5 stars. But, wouldn't it be simpler to trust your review rather than theirs. That's right!

This is precisely what Kevin Systrom did when he shared a gorgeous picture taken at the shore on the launch date of Instagram. He wasn't a popular person at the time, but he soon became one of Silicon Valley’s most influential people through social proof.

Do you recall all those famous people who started using Twitter? Many ordinary users decided to give it a try too, just because their favorite person was using it before them.

All that's required is to make your first steps into social media marketing. If they can see that social proof works for them (the more likes or shares each post has, then the better), they will be more comfortable trusting you and encouraged to increase your reach.

Social proof can help you gain more followers and money. It's a time-saving tool that can help you convince others that what you do is right.

Follow the advice and share this article with your friends, online and offline. Soon they will be able to trust you.

How do you define knowledge? You didn't answer that question in the beginning of your post, so I think there's a misunderstanding about what knowledge is: information about something relevant for someone else (the reader).

It doesn't matter how many facts you write down - if they're not related to the topic of social media marketing, then you have only one thing - useless information that's not helpful to search engines and readers.

You could now choose what your purpose is. Perhaps you are looking to increase your knowledge in the field of social proof news, or share tips and tricks with those who are interested. Because these two goals can be easily achieved within one article.