Shareable Content With Active Participation Needed to Achieve Your Social Media Marketing Goals

Majority of marketers today consider social media as the one of the most powerful tools to improve brand reputation. In the ExactTarget Marketing Cloud 2014 State of Marketing Study of Saleforce.com that covered over 2,660 mid to senior level managers from various industries, about 66% of marketers admitted that social networking sites indirectly impact their business performance. The importance of personalized rank results, the results with rel-author that display more prominently in Google search, and #searches that incorporate G+ hashtags queries as part of search on Google imply that social signals can impact SERP rankings quite significantly. Though social signals are evolving as a crucial factor when it comes to achieving their online marketing goals, businesses are still confused as to whether success with social media optimization is determined by shareable content or active participation on social networking sites.

Improve Social Signals Quality Content

Matt Cutts has stressed that if you develop compelling and high quality content, people will naturally link it, like or share it on Facebook or +1 it. Quality content would definitely generate a lot of social signals in the form of likes, shares, +1s, tweets and more. Discussions on Cre8siteForums on clients who do not want to use social media say that marketers who are not interested in, confused, busy or unable to take part in Youtube Panel media activities simply need to create good content that will get shared on social networking sites. This, it is pointed out, will drive traffic from Facebook, Twitter, Google+ and more without your getting involved in the day-to-day activities on these sites. Marketers can post quality articles on their websites and add social buttons to them so that visitors can share the posts they like in their social network:

It is very important to post high quality content regularly on social networking sites. Entrepreneurs who loathe social sites, but still want to drive social signals in this way can rely on tools that can automatically share blog posts with these sites. Here's a look at some on these tools:

Twitterfeed - Once you sign up for Twitterfeed and select your Facebook, Twitter or LinkedIn profiles, the tool uses the RSS feed your blogs to monitor for new posts. When a new post is found, it will share that post to all selected profiles automatically. You can choose whether to share the title or description or both and use keyword filters to automatically add or opt out posts that contain specific keywords.
HootSuite - This tool not only posts blog content automatically, but also allows you to schedule updates, monitor mentions and conversions, create search streams and track your activity across various social profiles. As this tool supports LinkedIn company pages and Google+ Pages (not Google+ personal profiles) you can share posts across more networks than with Twitterfeed. Though the content cannot be customized for individual posts, you can configure different settings for each social network.