from web site

"If you are not positive and do not act like you desire it, possibilities are you will not get anywhere."How to Write an Executive Summary: The Length, Keep in mind, every executive summary is-- and should be-- special. Depending on the size of the business strategy or investment proposal you're sending out, the executive summary's length will differ.
Believe realistically. A two-page summary can be printed on the front and back of a single page, which can seem like an expert brochure. And if you can't tell the essence of your story in a page or more, states Hirai, then you probably haven't thought things through well enough.
After all, it is called a 'summary' for a factor."How to Write This Site : What to Avoid"The factor most company entrepreneurs get executive summaries incorrect is that they believe the objective of the executive summary is to get the investors to provide them a check," says Lavinsky. "The objective of the executive summary is to get the investor to check out business strategy or to satisfy with you."With that in mind, clear your vocabulary of any superlatives, clichs, or claims that can't be supported, he includes.

Certainly, you should commit an excellent part of your time to reading and going over the summary. But there are some tricks. Lavinsky shares his litmus test: Have a fifth grader or any noninvestor read your executive summary, even simply the first paragraph. Then ask the person to describe to you what your business does.
If you hear crickets, you'll need to remodel it. Editorial Disclosure: Inc. writes about services and products in this and other short articles. These short articles are editorially independent - that indicates editors and press reporters research and write on these products devoid of any influence of any marketing or sales departments. To put it simply, no one is telling our press reporters or editors what to write or to consist of any specific favorable or negative information about these product and services in the article.

You will discover, nevertheless, that often we include links to these services and products in the short articles. When readers click on these links, and buy these service or products, Inc may be compensated. This e-commerce based advertising model - like every other advertisement on our post pages - has no effect on our editorial coverage.