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What Does American Owned and Operated « Warm Media Mean?

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U.S. television stations owned by their own broadcast networks In the United States, (frequently abbreviated as O&O s) constitute just a portion of their parent tv networks' station bodies, due to ownership limitations enforced by the Federal Communications Commission (FCC). Presently, the total variety of television stations owned by any business (including a television network) can only reach an optimum of 39% of all U.S.



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Distribution At the dawn of the American television market, each company was only enabled to own a total of five tv stations around the nation. As such, when the networks introduced their tv operations, they discovered it more beneficial to put their 5 owned-and-operated stations in large media markets that had more homes (and for that reason, denser populations) on the belief that it would lead to higher revenue.


The five-station limit postured a problem for the Du, Mont Television Network, the first attempt at a " 4th" television network. Paramount Pictures, which had owned KTLA (channel 5) in Los Angeles and WBKB (channel 4, now WBBM-TV on channel 2) in Chicago, owned a share of the network. However, More Details declared that Paramount managed Du, Mont and hence forbade the network and the studio from getting anymore stations.


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For much of the period from 1958 to 1986, the significant network-owned stations were dispersed as follows: ABC, CBS and NBC each owned stations in the leading 3 markets (New York City, Los Angeles and Chicago). Between 1958 and 1965, fourth-ranked Philadelphia housed CBS-owned WCAU-TV (channel 10) and NBC-owned WRCV-TV (channel 3, now KYW-TV), a station which NBC had actually acquired two years earlier through a trade with Westinghouse Broadcasting in return for NBC's tv and radio stations in Cleveland.


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Each network owned stations in other markets where the other networks did not: in addition to Cleveland, these were ABC's KGO-TV (channel 7) in San Francisco and WXYZ-TV (channel 7) in Detroit, NBC's WRC-TV (channel 4) in Washington, D.C., and CBS' KMOX-TV (channel 4, now KMOV) in St. Louis. As an outcome of a revision to the FCC's media ownership guidelines in 1999, a business can now own any variety of tv stations with a combined market reach of less than 39% of the country, but can not own 2 of the four highest-rated stations in any market.


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on Aug 20, 21