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Trump himself began using the motto officially on November 7, 2012, the day after Barack Obama won his reelection versus Mitt Romney. By his own account, Trump first considered "We Will Make America Great", however did not feel like it had the right "ring" to it. "Make America Great" was his next slogan concept, however upon more reflection, he felt that it was a small to America since it implied that America was never great.
(Trump later said he was unaware of Reagan's use in 1980 till 2015, however noted that "he didn't trademark it.") On November 12 he signed an application with the United States Patent and Hallmark Office asking for unique rights to utilize the motto for political functions. It was signed up as a service mark on July 14, 2015, after Trump formally began his 2016 governmental campaign and showed that he was using the motto for the purpose mentioned on the application.
Banner displaying "Vote To Make America Great Again" on a roadside in California quickly after the November 2016 election Trump wearing a "Keep America Great" hat in December 2019 During the 2016 project, Trump often utilized the motto, specifically by wearing hats emblazoned with the phrase in white letters, which soon became popular among his fans.
Millions were sold, and Trump estimated that fake variations surpassed the genuine hat ten to one. "... but it was a motto, and every time somebody purchases one, that's an advertisement." Following Check For Updates , the website of his governmental transition was established at Trump stated in 2017 and 2018 that the slogan of his 2020 reelection campaign would be "Keep America Great" and he sought to hallmark it.

Trump's vice president Mike Pence, when campaigning in 2020, used the expression "make America fantastic again, once again" in his 2020 Republican Politician National Convention speech, garnering ridicule. Less than a week after Trump left office, he spoke to advisors about perhaps establishing a 3rd party, which he recommended may be called either the "Patriot Celebration" or "Make America Great Again Celebration".