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"We want to empower them with knowledge about certifying, shopping and closing on a home. We've discovered through our research that they're worried about price and saving for deposits. But, they're young and ambitious and all set to make their relocation, and we desire them to understand REALTORS can supply important guidance on all elements of the homebuying journey." C.A.R.'s research discovered that four out of five Hispanic consumers surveyed are interested in buying a house however aren't aware they can qualify.
Millennials and young Gen-Xers had the best interest in buying. "We learned that 85% of Hispanic homebuyers saw owning a house as part of the American dream," Walsh said. " This Is Noteworthy desire a home large enough to accommodate their households, and they want to deal with a REAL ESTATE AGENT who is bilingual, culturally well-informed, and can educate them about the homebuying procedure." The project will feature digital banner ads, paid social media, and radio spots in Spanish and English.
guiandoteacasa.com, brand-new English and Spanish-language educational sites, promoting financial literacy, the value of credit ratings, steps in the homebuying procedure, and how to contact a REAL ESTATE AGENT. "Hispanic property buyers are tech-savvy, starting their home-buying journey online but desire assistance later while doing so as they look for guidance in funding and closing," Walsh stated.
C.A.R is headquartered in Los Angeles. View initial material to download multimedia:https://www. prnewswire.com/news-releases/california-association-of-realtors-launches-spanish-language-homebuying-advertising-campaign-301377803. html SOURCE CALIFORNIA ASSOCIATION OF REALTORS (C.A.R.).
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