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Configure Price Quote Solutions & Tips to Sell More!

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CPQ

None of the industries has had such a rollercoaster of trends and preferences than the manufacturing industry. To put it politely, there’s been an explosion of sorts in the customizable product scenario, where every customer expects nothing but something that’s completely tailor-made for the individual. 

 

To put it mildly, customer interest is at an all-time high, and companies are having a field day to come up with the right kind of software solutions that can make all the personalization possible and seamless. 

 

Amidst the need for all of this, configure, price, quote solutions prove to be the perfect choice. 

 

Refresher on Configure, Price, Quote

 

Configure, price, quote solutions make the dream of customization a reality, by providing complex products a platform that allows customers to realise their dream and get the ‘perfect’ product- one they always wanted with just the right specifications. 

 

Configure, price, quote is a very suitable option for manufacturers with an expansive range of products that also have the liberty of being modified in various different ways as customers find fit. 

 

What’s the Catch?

 

There has been a steady increase in the number of manufacturers opting for a configure, price, quote (CPQ) solution because of the many advantages and time-cutting goodies it brings with it. 

 

But not all of these manufacturers are aware of the right marketing strategies and techniques to truly ‘take’ their products out there in the market and indulge themselves with a genuine customer base. 

 

This isn’t something to look down upon, either. Complex products are truly hard to take care of, and top them up with the repetitive tasks that sales and engineering teams have to struggle with everyday, you realize that there’s no time to make themselves aware of marketing strategies and tactics in the first place. 

Taking all of this into account, having a right marketing framework in place will help you as a manufacturer immensely, as you will find yourself interacting with people who can be genuine prospects and will value your catalog offerings more than those who are just there to ‘browse or window-shop’. 

 

The Strategic Solutions

 

Discussed below are some marketing tips that will help you sell more and scale quickly, when you use a CPQ tool in your enterprise- 

 

1- Ensure a Formidable Web Identity

 

Don’t be under the impression that having a great configurator will be enough to bring consistent orders at you. On top of complex requirements, customers will be having certain basic expectations too, and having a website is one of them.

 

Integrate your e-commerce platform with the configurator that you are using, which will allows your customers to have the best experience of both worlds- a basic digital channel as well as a cutting-edge industrial grade selling tool. 

 

Make all of it user-friendly and interactive to deliver nothing less than the best. 

 

2- High Focus on Visuals

 

Try to provide as many visualization tools to customers as possible. Out of these, configurators that can provide real-time updates in color, design, size changes and the like will make shopping from you a more wondrous and immersive experience for every customer, which is by no means bad thing. 

 

Customers will also get the best possible idea about how their product will look without ACTUALLY feeling it physically, which entails higher costs for you as a manufacturer, because different renderings will have to be physically generated as prototypes. 

 

3- Keep Your Web Presence Under Testing

 

Once you get digitally active, it’s not advisable to let your guard down. Try to install a dedicated team that can manage your web platform’s functioning with the configure, price, quote tools that you have on offer. 

 

Ensure that the testing is constant and rigorous and works without any hiccups for every single customer coming to your platform. Seeing to it that the products are displayed and priced correctly, and that prospects get the right navigation to go through are a few crucial requisites that will set you apart in the best possible manner from your competitors. 

 

A Word of Caution

 

Despite everything, there will always be chances of something unable to function on a given day. To keep such days in check, employ the best of everything- including configure, price, quote tools that can work seamlessly in dynamic use-cases and environments. 

 

KBMax fits that particular bill flawlessly. 

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Saved by kbmax_

on Sep 17, 21