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Recovered 2021-04-30. "7 Ways the Retail CMO Function Has Evolved". Archived from the initial on 2015-08-13. Recovered 2015-08-14. "By 2017 the CMO will Spend More on IT Than the CIO". Archived from the original on 2015-07-31. Recovered 2015-08-14. "Why Do Chief Marketing Officers Have A Short Life Span?". Forbes. 2009-05-15.
"From Extended to Enhanced, Insights from the Worldwide Chief Marketing Officer Research Study". IBM. October 2011. p. 34. More reading [modify] External links [modify]
A CMO (chief marketing officer) is a C-level corporate executive accountable for activities in an organization that have to do with producing, communicating and providing offerings that have worth for consumers, customers or service partners. A CMO's main objective is to facilitate development and boost sales by developing an extensive marketing strategy that will promote brand name acknowledgment and help the organization gain a competitive benefit.
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Chief marketing officers normally report to the CEO or chief operating officer (COO) and hold innovative degrees in both service and marketing. A CMO who has a strong background in infotech might likewise hold the job title chief marketing technologist (CMT). In some larger companies, however, those positions are separate and the CMT reports to the CMO.
As the senior most marketing position in the organization, she or he supervises these functions across all company product lines and geographies. It is the CMO's job to: understand the company's position in the market, using conventional methods, in addition to newer innovations such as data analytics; determine how and where the business must be placed in the future; develop the method to drive the company to that future market position; and execute on that method.
As such, the CMO is expected to work closely (or in some companies even lead) the sales system. Official Info Here and pay structure According to Pay, Scale, overall payment for a U.S.-based CMO varieties from nearly $85,000 to about $315,000. The CMO's experience level and the geographic location of the position influence the pay, as does the size of the company.
