Zillow expands its coverage in Canada - HousingWire Can Be Fun For Anyone

To put it simply, we are in a different position then the U.S. was prior to Zillow. We already have a unified system working off of one platform. However, where realtor. ca fails is that the user experience is rather troublesome and old. Certainly, it will be difficult for realtor.

More so, once it is up and running in Canada, consumers will flock to the ease and sex appeal of Zillow. It holds true! You'll desire your residential or commercial property published on their remarkable international platform. Why is Zillow Controversial in Canada? Zillow pertaining to Canada is questionable because over here, we tend to have cause for concern about the idea that a huge American company is going to overhaul.

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After all, what could be more Canadian than our land and our houses? As Canadians, it remains in our DNA and our collective subconscious to have concerns around American value and the financial prowess that could threaten our really identity. This is not paranoia, as much as it is merely a biproduct when you are a relatively small nation in terms of population and economy, that is.

What we have to recognize here is that at the end of the day, Zillow is just a site that offers a far wider audience a much better user experience. If real estate ca . ca and CREA desire to continue its supremacy across Canada it will need to do what any service performs in the face of a new rival.

Zillow expands north with its first Canadian online property listings - Urbanized

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In any case, the customer will benefit. What's Next? Whether we like to admit it or not, the Canadian realty industry is due for a shakeup. Many representatives whose service is mainly transactional and who depend on online leads as the life source to their organization might see this as a hazard.

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This could imply they will be forced to either play ball with Zillow or leave business entirely. At Fox Marin, we accept modification. Anything that benefits the consumer and gives them higher access to information and option is something we get thrilled about. We pride ourselves with working by recommendation and focus our attention where it belongs.