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The Google Search Central blog has useful posts on enhancing snippets with better description meta tags. We likewise have an useful article on how to produce excellent titles and snippets. Properly summarize the page material Compose a description that would both inform and interest users if they saw your description meta tag as a snippet in a search engine result.
Avoid: Writing a description meta tag that has no relation to the content on the page. Using generic descriptions like "This is a websites" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the whole content of the file into the description meta tag.
If your site has thousands or perhaps millions of pages, hand-crafting description meta tags most likely isn't feasible. In this case, you could immediately create description meta tags based on each page's material. Prevent: Using a single description meta tag across all of your site's pages or a large group of pages.
Envision you're composing an overview Similar to writing an overview for a large paper, put some believed into what the primary points and sub-points of the content on the page will be and decide where to utilize heading tags properly. Prevent: Positioning text in heading tags that would not be practical in specifying the structure of the page.
Erratically moving from one heading tag size to another. Usage headings moderately across the page Use heading tags where it makes good sense. Too lots of heading tags on a page can make it hard for users to scan the content and figure out where one topic ends and another starts. Prevent: Excessive usage of heading tags on a page.