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Macy's is trying to keep a competitor Amazon? from advertising on Find More Details On This Page beside Macy's flagship store in Herald Square in New York City. Bebeto Matthews/AP Bebeto Matthews/AP Macy's is attempting to keep a rival Amazon? from marketing on a huge signboard beside Macy's flagship store in Herald Square in New York.
In the lawsuit, filed last week in state Supreme Court in Manhattan, the department shop retailer said there has been a restrictive covenant in location since 1963 barring the signboard area from being utilized by any Macy's rival. But Macy's stated that when it tried to negotiate a lease renewal this year, the billboard's owners, the Kaufman Company, told them they remained in conversations with a "popular online retailer," and there was "little doubt" that indicated Amazon, according to the claim.

Amazon had no comment. In the lawsuit, Macy's asked the judge for an injunction that would keep Kaufman from renting the space to Amazon or any other competitor."The damages to Macy's customer goodwill, image, credibility and brand name, ought to a 'prominent online merchant' (especially, Amazon) promote on the billboard are impossible to compute," the business said in the suit.
Full Article, online merchant, maker of electronic book readers, and Web services service provider that became the renowned example of electronic commerce. Its head offices are in Seattle, Washington is a vast Internet-based business that sells books, music, movies, housewares, electronics, toys, and many other items, either straight or as the intermediary in between other merchants and Amazon.

Its Web services organization consists of leasing information storage and computing resources, so-called "cloud computing," online. Its substantial online presence is such that, in 2012, 1 percent of all Web traffic in North America traveled in and out of Amazon. com data centres. The company also makes the market-leading Kindle e-book readers.

com into a significant disruptive force in the book-publishing market. A Kindle DX e-book reader, 2009. Amazon.com, Inc. "Get Big Quick" In 1994 Jeff Bezos, a previous Wall Street hedge fund executive, incorporated Amazon. com, choosing the name mostly since it began with the first letter of the alphabet and since of its association with the large South American river.