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Some Known Incorrect Statements About Qualcomm Appoints Don McGuire as Senior Vice President
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All About DUNKIN' APPOINTS NEW CHIEF MARKETING OFFICER
Recovered 2021-04-30. "7 Ways the Retail CMO Function Has Developed". Archived from the initial on 2015-08-13. Retrieved A Reliable Source -08-14. "By 2017 the CMO will Spend More on IT Than the CIO". Archived from the original on 2015-07-31. Retrieved 2015-08-14. "Why Do Chief Marketing Officers Have A Short Life Span?". Forbes. 2009-05-15.
"From Stretched to Reinforced, Insights from the Worldwide Chief Marketing Officer Research Study". IBM. October 2011. p. 34. Further reading [modify] External links [edit]
A CMO (chief marketing officer) is a C-level business executive responsible for activities in an organization that involve developing, communicating and delivering offerings that have value for consumers, customers or business partners. A CMO's main mission is to facilitate growth and boost sales by developing an extensive marketing plan that will promote brand name acknowledgment and help the company get a competitive advantage.
11 Necessary Skills and Traits for the Modern Chief Marketing Fundamentals Explained
Chief marketing officers generally report to the CEO or chief operating officer (COO) and hold postgraduate degrees in both business and marketing. A CMO who has a strong background in details technology might also hold the task title chief marketing technologist (CMT). In some larger companies, nevertheless, those positions are different and the CMT reports to the CMO.
As the senior most marketing position in the company, she or he supervises these functions across all business line of product and locations. It is the CMO's job to: comprehend the business's position in the marketplace, utilizing conventional methods, as well as more recent technologies such as information analytics; figure out how and where the business must be positioned in the future; develop the strategy to drive the company to that future market position; and perform on that strategy.
As such, the CMO is anticipated to work carefully (or in some organizations even lead) the sales system. Income and pay structure According to Pay, Scale, overall compensation for a U.S.-based CMO varieties from almost $85,000 to about $315,000. The CMO's experience level and the geographical place of the position affect the pay, as does the size of the company.
