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What Does Search Engine Optimization (SEO) Definition - Investopedia Do?
[] Web content service providers also controlled some qualities within the HTML source of a page in an effort to rank well in online search engine. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to avoid webmasters from manipulating rankings. By greatly relying on elements such as keyword density, which were exclusively within a web designer's control, early online search engine struggled with abuse and ranking manipulation. To provide much better results to their users, search engines needed to adapt to guarantee their results pages showed the most pertinent search results page, rather than unassociated pages packed with many keywords by unethical webmasters. Considering that the success and popularity of a search engine is figured out by itscapability to produce the most relevant results to any given search, bad quality or unimportant search engine result might lead users to discover other search sources. This Is Cool responded by establishing more complicated ranking algorithms , taking into consideration additional factors that were harder for web designers to control. In 2005, the reported on a company, Traffic Power, which supposedly utilized
high-risk methods and failed to disclose those dangers to its customers. magazine reported that the exact same business took legal action against blog writer and SEO Aaron Wall for blogging about the ban. Google's Matt Cutts later on confirmed that Google performed in fact ban Traffic Power and a few of its clients. Significant online search engine supply information and guidelines to assist with website optimization. Google has a Sitemaps program to help webmasters find out if Google is having any problems indexing their site and likewise supplies information on Google traffic to the website. Bing Web Designer Tools supplies a method for web designers to send a sitemap and web feeds, enables users to figure out the "crawl rate", and track the websites index status.
