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I found that I was doing 5 times the marketing of a few of my rivals using custom-made HTML sites, but they were always beating me out in the SERPs. This showed to me that Google cares very much about how a website is coded, hosted, and presented. I recognized that if my site was more Google friendly, I would most likely rank much higher with all of the SEO and content market work that I am doing.
As quickly as my REW site was introduced, I began receiving significantly more traffic from all of the material marketing that I had been doing. The most desired realty keyword in my city is "Homes for Sale in Colorado Springs". My Word, Press site never ever appeared on the very first 10 pages.
I began showing up for many of my other city-specific keywords too. Don't expect to buy a REW site and simply begin to receive leads. There are plenty of REW sites in my location that never shown up in the SERPs. If you do heavy content marketing and SEO work, REW sites carry out excellent.
It's been good having someone else hang out on my site. It's extremely difficult to find time to work on my site when I'm out showing houses and writing contracts. I have actually invested numerous late nights dealing with my Word, Press site and was constantly tweaking it. I do not have access to my CSS and HTML files on my REW site, which is great and bad.
I no longer need to handle 3rd party plugins on my site. I believe that Google views Word, Press realty websites like a Frankenstein monster. Google sees data originating from the host where the Word, Press site is hosted, information coming from the IDX server, and data from all the additional plugins.
REW gathers the data from the MLS (rather fast) and hosts all of the data from one server. When this sees the information, it appears to enjoy the method it is hosted. This is why REW websites (and other completely customized real estate websites) carry out so well in the SERPs.