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Vacation season is upon us. Aside from eating our body weight in turkey, this suggests that Black Friday is fast approaching. It's like the Superbowl of ecommerce and is widely referred to as one of the busiest shopping days of the year. Together With Cyber Monday, it's set to break traffic and sales records both sides of the Atlantic.
1. Have an Offer of the Hour, By using deals by the hour, you're taking advantage of the day-and-night buying habits of customers for Black Friday Marketing. People purchase things at 6am, while others make purchases at 11pm during the night. Usual shopping hours head out of the window as individuals demand to get the very best offers and fit their acquiring activities around the rest of their every day life.
You can take advantage of day-and-night buying routines by using a "deal of the hour". This can work particularly well if you get high traffic to your ecommerce site. Essentially, you set a new product (or a range of products) as the "offer of the hour" each hour. During one Black Friday sales occasion, Tesco utilized real-time information to identify what items were converting the most and provided offers on those throughout the day.