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Video SEO has likewise altered considerably in the last few years, which is why I've enlisted Wistia's video SEO professional, Phil Nottingham, to share his advice. What is Video SEO? Video SEO is simply enhancing your video to be indexed and rank on the online search engine results pages for appropriate keyword searches.

How has video SEO changed? In the last couple of years, video marketing has ended up being a growing number of popular with businesses. Once online marketers started to get their hands on DSLR video cameras in the late 2000's, it became much easier to produce videos and get them online (thanks to You, Tube) without having a degree in videography.
With the surge of video, it's become much harder to get ranked in the universal search results page, according to Phil. "All websites can rank in the video tab, but not all can rank in universal search with a video," states Phil. "It's become a lot harder to get whitelisted than it had to do with 3 years ago, however simpler to get your video indexed on the video tab (visualized below)." Gaining rank with your video on universal search has a lot to do with the authority of your website, how video-focused it is, and how it ranks for video-related queries.
9 Ways to Optimize Your Video for Search # 1: Pick the Right Video Hosting Platform When selecting your video hosting platform, you'll require to consider the reasons that you want your videos to rank, according to Phil. Are This Site enhancing your video to acquire site traffic and new leads? Or is your goal more general idea leadership and brand name awareness? If you're less concerned about getting traffic to your website, and more focused on basic brand name awareness, You, Tube and Vimeo may be options to explore.

This can lead your potential site visitors to get lost in a sea of completing traffic (like the suggested videos that appear after yours on You, Tube). "If you're more concentrated on acquiring on-site traffic to press leads towards conversion, then checking out alternative hosting platforms that support this ability is the way to go," states Phil.