How does Influencer Marketing work?

An influencer marketing campaign works very much like affiliate marketing. The difference here is that while affiliates get a commission on every item they sell via a link provided by them, in influencer marketing, the influencer might have a flexible arrangement with the brand they’re endorsing. Moreover, influencers are not responsible for guaranteeing sales. Their role is limited to promoting products and building brand awareness for the company or brand they are representing.

As such, we can say that an influencer’s role is limited to helping a brand build its identity on social platforms.

Here’s how influencer marketing works:

• A brand, agency, or business representative reaches out to an influencer. In some cases, they hire an influencer marketing platform to do the outreach for them.
• The representative approaches an influencer with a guideline of what the influencer would do for the brand. It is here that active negotiation takes place.

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