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Digital marketing. Simply another one of those brand-new, expensive buzzwords you should use to sound clever in meetings or is it the genuine offer? Perhaps a better question is: what is digital marketing? This digital marketing guide will show you what's what. Very first promoted as a term in the early 2000's, digital marketing has actually been around a lot longer.
About 100 years longer, to be precise. Here's a pic of the first digital marketer in history: (Image source: Wikipedia) His name: Guglielmo Marconi. What? Need More Info? ? Yup. In 1896 he was the very first human to demonstrate a, "public transmission of wireless signals." Quickly after his little demonstration in England, morse signals were sent across open water.
The very first live broadcast was from an opera performance at the Met and guess what people did after it? They purchased show tickets! Digital marketing strategy was born. I bet you're surprised. I didn't point out mobile phones, apps, Facebook advertisements or blogs at all. That's since digital marketing has absolutely nothing to do with the internet.
Channels such as social media, mobile applications, e-mail, web applications, online search engine, sites, or any new digital channel. Or a simpler version That's the reason it has actually been around for decades (because electronics have) and why it doesn't always have anything to do with content marketing, Google advertisements, social networks or retargeting.
Remember? I do. As a young kid in California, my experiences from the back seat of our vehicle mostly rotated in between: "Mommy, when are we there?" and "Uh, appearance, McDonalds, can we go?", whenever one of those 10 foot signboards appeared on the side of the road. Maturing with Indian moms and dads, the response to both of those would, many times, be the exact same: "Not yet." In some cases, huge brand names would even begin a signboard war, like this one in between Audi and BMW, which got quite a few laughs: (Image source: BMW blog) In 2015, a lots of my clients still spent numerous millions of dollars on signboard advertising.
That's why digital marketing matters, it is where the attention is. The reason that billboards, like the ones above, die, is perfectly highlighted in a single photo of a Volvo. Since, frankly, the future of driving will look like this: (Image source: Dullonet) Not a single traveler will invest their time taking a look at the roadway.