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Digital marketing. Just another among those new, elegant buzzwords you should use to sound clever in meetings or is it the genuine deal? Possibly a better question is: what is digital marketing? This digital marketing guide will reveal you what's what. First promoted as a term in the early 2000's, digital marketing has actually been around a lot longer.
About 100 years longer, to be exact. Here's a pic of the first digital online marketer in history: (Image source: Wikipedia) His name: Guglielmo Marconi. What? Marconi? Yup. In 1896 he was the very first human to show a, "public transmission of wireless signals." Shortly after his little demonstration in England, morse signals were transmitted throughout open water.
The first live broadcast was from an opera performance at the Met and guess what individuals did after it? They bought show tickets! Digital marketing method was born. I bet you're shocked. I didn't point out mobile phones, apps, Facebook advertisements or blogs at all. That's since digital marketing has nothing to do with the internet.
Channels such as social networks, mobile applications, email, web applications, search engines, websites, or any new digital channel. Or a simpler variation That's the reason it has been around for decades (because electronics have) and why it does not necessarily have anything to do with content marketing, Google advertisements, social networks or retargeting.
Keep in mind? I do. As a young kid in California, my experiences from the back seat of our vehicle primarily alternated in between: "Mother, when are we there?" and "Uh, look, McDonalds, can we go?", whenever one of those 10 foot signboards appeared on the side of the roadway. Maturing with Indian moms and dads, the response to both of those would, many times, be the very same: "Not yet." Often, big brand names would even begin a billboard war, like this one in between Audi and BMW, which got several laughs: (Image source: BMW blog) In 2015, a lots of my clients still spent numerous millions of dollars on billboard marketing.