Small businesses make up 99% of all businesses in the USA and contribute over 70% to our Gross National Product (GNP).  They are responsible for over half of the new innovations and they create over 75% of all new jobs. However, many companies do not consider their contributions news worthy enough to let the world know.

This oversight is largely due to a lack of understanding of how vital broad public communications are to survival and success. Too often, entrepreneurs, owners, managers and executives are overly focused on the short-term bottom line to ensure their long-term viability. 

This ignores the fact that without taking the correct promotional actions now, they will not be around for the long term. 

Can Press Releases Benefit Your Overall Marketing Strategy? 

Let's face it, if a business is to survive, it must continually expand its reach and broaden its market.  
Press release distribution sent to your targeted audience in an ever increasing volume can create this continuing expansion.  They can spark the interest of investors, joint-venture partners, top recruiting talent, and many other potential catalysts to your company's growth.   

News Reporters and Writers are Always Looking for Story Ideas

Your press release could result in a nationwide feature story about your company.  If so, what would that type of exposure do for your bottom line? 

There are many types of releases, including news releases, media releases, press releases and press statements.  By utilizing these, your company can build and establish a communication network which can be worth its weight in gold without the expense of advertising.  

And there are a number of free press release distribution services, press release software and other resources available to you.  

Simple and Effective Techniques

Here are two simple but effective techniques to ensure that your message has value and is well received: 

• First, always include in your releases the answers to these questions: who, what, when, where, how, why.
• Second, always create your pr release for two audiences: the media expert and the broader public.

The above two simple yet effective points alone can multiply your results. 

Online Media's Viral Effect

Additionally, since offline media is declining while online media is expanding, your time and effort are actually better spent focusing your efforts online and will produce greater longevity through blogs, e-mail, social networks, etc., all of which, done correctly, can create a viral and multiplying effect. 

Distributing your press release online and including appropriately researched keywords greatly increases your exposure.  And posting and archiving those keyword enhanced releases onto your website and into the search engines can really boost your legitimate rankings which makes it easier for online traffic visitors to find you-- which leads to more sales. 

This article barely scratches the surface of the benefits from  and what can be done through press releases, especially online.

For more information regarding this article or to discuss ways to start or expand your marketing strategies, please feel free to contact us .

Tony Johnson has over twenty-five years of hands on experience in marketing, applied economics, finance, sales, sales management and marketing, and other areas of business.

Through his marketing and sales company, he currently provides marketing and business services to small businesses, entrepreneurs and home based business owners which help them to define and dominate niche markets using his unique marketing and business research model which is then translated into a blue print for an online business. Through his leadership as VP of Sales and Marketing, he helped a ten year old software company exceed their second highest sales revenue record in only six weeks. Within a year, he led the company to its highest sales record in its ten year history. He has successfully started and grown various start-up business ventures. He has taught at both the college and university levels. His down to earth hands on approach helps to level the playing field for the entrepreneur and small business player.

His philosophy is that in order to master any activity to where it remains a game, you must master the art and science of the game. To attend one of Tony Johnson's free online marketing web seminars, please request an invitation at