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Using heading tags only for styling text and not providing structure. Add structured data markup Structured data is code that you can include to your sites' pages to describe your content to online search engine, so they can much better understand what's on your pages. Online search engine can utilize this understanding to display your material in beneficial (and captivating!) Key Reference .
For instance, if you've got an online store and increase a private item page, this helps us understand that the page includes a bike, its cost, and customer reviews. We may show that details in the snippet for search results for pertinent inquiries. We call these rich results. In addition to utilizing structured information markup for rich outcomes, we may utilize it to serve appropriate lead to other formats.
You can increase lots of business-relevant entities: Products you're offering Business area Videos about your items or organization Opening hours Occasions listings Recipes Your company logo design, and a lot more! See a complete list of supported content types. We recommend that you use structured information with any of the supported notations markup to explain your material.
Examine your markup utilizing the Rich Outcomes Test When you have actually increased your content, you can utilize the Google Rich Results test to ensure that there are no mistakes in the application. You can either go into the URL where the material is, or copy the actual HTML that includes the markup.
If you want to get the markup code all set to copy and paste to your page, try the Markup Assistant. Avoid: Altering the source code of your site when you are uncertain about carrying out markup. Track how your marked up pages are doing The various Abundant outcome reports in Browse Console programs you the number of pages on your website we've identified with a particular type of markup, the number of times they appeared in search results page, and the number of times people clicked on them over the previous 90 days.