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Wikipedia and WIkidata are the most popular examples. But likewise Crunchbase, Linked, In, Facebook, Zoominfo, Word, Lift, and lots of others. The info Google collects is sorted and classified, and if Google is positive the info is accurate, it is kept in its Knowledge Chart. For the most part, knowledge panels for business are driven by Google's Knowledge Chart.
If there is none, the brand could appear less trustworthy. So, Google should show an understanding panel that accurately represents your business when somebody searches your brand. Anybody who browses your precise brand name is, by definition, your audience. They could be a bottom-of-the-funnel user, a customer, a partner, a possible hire simply put, the individuals most essential to your company.
You want Google to show information that holds true and reflects favorably to users and your audience. You do not want to leave that to chance. Creating a knowledge panel is a simple three-step process. Step 1. Recognize the entity house Recognize what I call the 'entity home.' More In-Depth is the web page where the entity 'lives' in Google's mind.
It can be any page, as long as that page talks just about the company. Pages that cover numerous entities should never be used as an entity house. The option: if you follow actions two and 3, you choose which page Google recognizes as the entity home. You want that page to be on your website, where you have 100% control of the information, rather than on a website you do not control, such as Wikipedia, or a website you just semi-control such as Twitter or Linked, In.
It is much better to have the entity home on a dedicated 'about' page rather than the homepage. That is due to the fact that you wish to keep the homepage very appealing to users, and when you see step two, you'll understand why this may contravene that. Without an entity house you manage, your knowledge panel will constantly be flaky, vulnerable to errors, and responsible to disappear (see below).