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Keep in mind, it has to do with the reader - not your needs for linking. Did you see this? and the death of visitor publishing? Back in January 2014 Matt Cutts of Google said this "Okay, I'm calling it: if you're using visitor blogging as a way to get links in 2014, you need to probably stop. Why? Since in time it's become an increasingly more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with actually bad business." Has guest publishing died since then? Nope.
We do not think that visitor publishing in and of itself will ever pass away. Envision major publications without contributors. But as Rank Brain and other Google upgrades continue to present, abuse of the practice must subside. We believe Google utilizes stylometry to ID authors There may be something to Google's distain for SEO specialists excessive using guest posts.
Stylometry is the practice of determining an author based upon their style of writing. How might this work? There are thousands of sites that exist simply to sell links on. A person purchases an article on the site, they position content, embed a link to their website, and it gets posted.
This practice prevailed till 2012 when Google made an upgrade to defeat Personal Blog site Networks (PBN's). An entire industry dedicated to paid guest posts There is an entire industry based on paid visitor posting. An SEO visitor post author may create countless short articles on various subjects for placement under various names on lots of sites.
We believe this is among the approaches Google's Penguin upgrade from 2012 usages. So if you're going to utilize guest posts for SEO beware of using websites that do it routinely, or worse - all the time. You'll spend money but the links will not count because Google's Penguin algorithm update runs in actual time.
Google desires visitor posts to include nofollow links In this tweet John Muller of Google stated" if you're providing the content/the links, then those links should not be passing signals & ought to have the rel-sponsored/ rel-nofollow connected." Google is basically asking blog owners who allow guest posts to tag the links from their blog sites with NOFOLLOW or a comparable regulation so that Google knows the link may not be credible - even if the link remains in truth totally credible.